
Monicha Kusuma Wijaya
@monichakusumawijaya
I drive revenue growth through sales, partnerships, account management, and commercial channel development.
What I'm looking for
I'm leading Sales & Marketing at DS Modest, improving B2B and B2C profitability to an average 21.6% margin while expanding commercial channels across retail, marketplace, partnerships, and government procurement.
Previously at Margaria Group, I established five new sales channels in eight months, contributed to 3% retail-division sales growth, improved top-50 customer retention from 5% to 15%, and secured Prambanan Jazz Festival as an official ticket partner, generating 3,200 ticket sales.
At TRAC Astra Rent a Car, I managed B2B and B2G rental projects, secured a contract extension worth 9.6 billion per year, and improved customer satisfaction from 94% to 97% while reducing customer backcharge invoices by 40%.
Experience
Work history, roles, and key accomplishments
Head of Sales and Marketing
DS Modest (PT Suminar Margaria Fashindo)
Jan 2025 - Present (1 year 9 months)
Lead and develop the Sales & Marketing team to achieve individual KPIs and company-wide commercial targets across B2B, B2C, B2G, retail, marketplace, and partnership channels. Drove B2B and B2C channel profitability, achieving an average margin of 21.6% from average 5-10%.
Head of Business Development
Margaria Group
Jul 2021 - Dec 2024 (3 years 5 months)
Led business development and strategic initiatives to expand retail presence, partnerships, and revenue opportunities across Margaria Group brands. Established 5 new sales channels within 8 months, contributing to 3% sales growth across the retail division in 2023.
Sales Project Manager
TRAC Astra Rent a Car (Serasi Autoraya, PT)
May 2018 - Jun 2021 (3 years 1 month)
Managed end-to-end B2B & B2G sales operations for corporate car rental projects, including project execution, tender management, account management, cross-functional coordination, and service delivery. Secured a contract extension valued at 9.6 billion per year.
Account Head/Sales Manager
TRAC Astra Rent a Car (Serasi Autoraya, PT)
Nov 2012 - May 2018 (5 years 6 months)
Led B2B & B2G sales operations, driving end-to-end project execution, team coordination, and service delivery across mining and city projects. Increased customer satisfaction from 94% to 97% at the Tanjung, South Kalimantan sub-branch.
Education
Degrees, certifications, and relevant coursework
Ilmu Keuangan Coach Yuszak M. Yahya
Smart Financial Map (SFM), Finance
2025 - 2025
Completed the Smart Financial Map (SFM) certification in 2025.
REKA Consultant
Basic Retail Merchandise, Retail
2023 - 2023
Completed the Basic Retail Merchandise training in 2023.
Headhunter Indonesia
The Positive Workplace, Workplace Culture
2023 - 2023
Completed The Positive Workplace training in 2023.
Glints
Basic Creative Campaign, Marketing
2022 - 2022
Completed the Basic Creative Campaign training in 2022.
Universitas Islam Indonesia
Sarjana Ekonomi, Accounting
Grade: 3.41/4.00
Earned a Sarjana Ekonomi in Accounting from the Faculty of Business and Economics with a GPA of 3.41/4.00.
AMDI
Astra Basic Management Program, Management
2019 - 2019
Completed the Astra Basic Management Program in 2019.
Kementerian ESDM
Pengawas Operasional Pratama, Mining Operations
2017 - 2017
Certified as Pengawas Operasional Pratama by the Ministry of Energy and Mineral Resources in 2017.
FEB UI
Finance for Non Finance Manager, Finance
2016 - 2016
Completed the Finance for Non Finance Manager training at the Faculty of Economics and Business, University of Indonesia in 2016.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
margariagroup.idSalary expectations
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