Albertus Welly Nugroho

Lead full operations of 17 dealership branches across Central Java and Yogyakarta, managing 250+ staff to drive sales, aftersales, and profitability while implementing CRM and P&L controls to improve conversion and financial performance.

Oversaw national Experience Center operations and aligned digital retail channels with physical branches, improving lead conversion and rolling out a unified sales execution model across pricing, marketing, and fulfillment.

Managed operations and performance across Jakarta, West Java, and Central Java to increase sales growth, profitability, and customer satisfaction for B2C and C2B channels.

Led regional dealer performance, field execution, and localized marketing campaigns across Indonesia, managing budgets, campaign ROI, and coordination with GM Asia-Pacific to drive showroom traffic and sales.

Managed dealer performance and retail execution across assigned territories, setting sales targets, implementing corrective actions, and delivering training to improve conversion and local campaign effectiveness.

Oversaw sales and dealer operations across Java and Bali, expanded dealer footprint, and increased unit sales through incentive programs and grassroots promotions while coordinating with India HQ.

Led national retail channel strategy and distributor partnerships across Indonesia, overseeing showroom development, account management, and initiatives to drive regional sales growth.

Managed project-based sales for building materials and architectural products, leading client acquisition, contractor engagement, and area sales teams to secure contracts and deliver projects.

Supervised sales activities and supported area sales efforts for building materials, contributing to client acquisition and local market coverage.

Completed a Master of Business Administration with a focus on Finance and Financial Management Services.

Earned a Bachelor of Engineering in Architecture.