Andri Febriana

Coordinated distributor sales planning, forecasting, and KPI tracking across a multi-city territory, reaching 110% Sell-In and 120% Sell-Out. Produced competitor/market intelligence reports and managed program budgets with Marketing teams remotely.

Managed store member (partner) accounts across five districts from a central base, using platform data to track acquisition, activation, and AR health (Top 2 Area Manager, Jun 2024). Acted as remote digital helpdesk point of contact to resolve partner issues.

Directed multi-branch sales and collections operations across Cilacap, Purwokerto, and Tegal, delivering 120% of target sales (Apr 2021). Improved the Tegal branch collection rate from 78% to 90% within three months using data reporting.

Built and managed a digital-first agent network (BTPN WOW), driving the highest digital transaction revenue in the Jabodetabek region for Mar–Jun 2018.

Served as Area Sales Manager for the Kab. Bogor territory, delivering the highest BTS tower revenue in the Jabodetabek region.

Worked as an Area Sales Executive in Jakarta for PT Japan Tobacco International Indonesia.

Coordinated marketing activities and cross-division campaigns, contributing to 35% category sales growth.

Led Modern Trade area responsibilities for Bekasi & Karawang as Head of Area.

Supported sales operations as Unit Sales Supervisor.

Collected, cleaned, and submitted nationwide IT/computer sales data to headquarters, producing monthly market intelligence reports for a remote regional stakeholder.

Worked as a Sales Executive for PT Nasmoco Purwokerto.

Earned a bachelor's degree in Communication Science at Jenderal Soedirman University.