At Betabrand, I led e-commerce and marketing operations projects, including at least three full website redesigns and ongoing site enhancements. I used A/B testing to inform conversion and customer experience improvements.
I managed storefront operations across Magento and Shopify, and planned email marketing campaigns and customer lifecycle work. I also coordinated creative approvals and apparel product launches.
My work at Betabrand contributed to e-commerce initiatives associated with 23% revenue growth and a 34% increase in customer lifetime value. At Bloomingdale's, I managed a pilot merchandising operations strategy that was subsequently rolled out company-wide.
As an independent consultant, I lead client engagements from discovery through launch and optimization, translating business objectives into technical and business requirements. I also identify operational improvement opportunities through process optimization, marketing automation, and AI tools.
