Alyssa Joan Dela Cruz

Manage delivery for 50+ concurrent client accounts, improving program completion rates by ~22% through workflow optimization and proactive stakeholder management. Own end-to-end delivery lifecycle and implement SOPs in Asana to ensure on-time, high-quality outcomes across distributed teams.

Delivered 50+ client projects from intake and scoping to execution and final delivery, translating requirements into structured plans and task breakdowns. Identified risks and dependencies early and managed stakeholder communication, status reporting, and feedback cycles to maintain alignment.

Coordinated eCommerce, CRO, and email marketing execution across cross-functional teams, translating business goals into execution plans, timelines, and technical deliverables. Led Klaviyo email campaign workflows (segmentation, QA, deployment) and supported CRM and automation execution within Klaviyo and HubSpot environments.

Oversaw delivery of multi-channel campaigns across multiple client accounts, managing timelines, scope, and resources across concurrent workstreams. Implemented Agile workflows to improve delivery speed and efficiency while serving as a liaison between stakeholders and execution teams.

Coordinated campaign execution across creative, copy, and analytics teams, managing content production workflows and delivery timelines. Led alignment meetings to clarify scope and deliverables and keep teams aligned on execution.

Led company-wide rebranding across multiple departments, coordinating timelines, deliverables, and stakeholder alignment. Developed documentation to standardize creative workflows and improve delivery consistency.

Completed a Workflow Specialist certificate through Asana.

Completed a Klaviyo product certification.

Completed a certificate in brand management through Cornell University.

Earned an AB in Multimedia Arts (Honors) from De La Salle–College of St. Benilde.