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Michelle Zak

@michellezak

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E-commerce Product Manager at Four Tabs who launched 20+ storefronts and drove 36.4% average YoY revenue growth.

United States

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At Four Tabs, I launched 20+ e-commerce storefronts for creative, women-owned DTC brands, using user research to shape product roadmaps and go-to-market strategies. These engagements drove 36.4% average year-over-year revenue growth.

I led discovery and strategy for a BigCommerce-to-Shopify migration, improving the user experience and fulfillment workflows. The work lifted conversion by 41% and contributed $820K in additional revenue in 10 months.

For a luxury resale company, I owned an end-to-end e-commerce transformation, translating business problems into user stories and trust-building UX. Sales volume grew 200%, and buyer confidence increased in six months.

Earlier, I led operations in the US Army Reserve, aligning stakeholders around a training roadmap and building a dashboard that supported a 95%+ monthly compliance rate. I also bring experience in marketing and global product licensing.

Experience

Work history, roles, and key accomplishments

Current

E-commerce Product Manager

Current

Four Tabs

Mar 2019 - Present (7 years 8 months)

Launched 20+ e-commerce storefronts and led data-driven product strategies, achieving 36.4% average YoY revenue growth. Owned end-to-end e-commerce transformations and launched new revenue streams, driving significant growth.

Shopify Plus Product Discovery Product Requirements MVP Purchase Funnel Product Catalog Collections Retail Analytics B2B Wholesale Omnichannel Retail Checkout Operations Data Analysis Product Lifecycle Management

Director of Operations

US Army Reserve

Oct 2014 - Jul 2021 (6 years 9 months)

Led a 32-person cross-functional team and aligned executive stakeholders across three organizations. Built a dashboard analyzing 21 critical data points, achieving 95%+ monthly compliance rate and top ranking.

Data Analysis Dashboarding Stakeholder Management Cross functional Leadership

Marketing Lead

Morgan Tap and Basin

Jul 2017 - Nov 2018 (1 year 4 months)

Defined the company's brand identity and conducted customer discovery, competitive analysis, and market research to influence feature development.

Brand Identity Customer Discovery Competitive Analysis Market Research

Product Approvals, Global Licensing

Playboy Enterprises, Inc.

Mar 2015 - May 2016 (1 year 2 months)

Led workflows for 10K+ licensed products throughout the product lifecycle, coordinating cross-functionally across design, marketing, legal, and international partners to ensure timely approvals and compliance.

Product Lifecycle Management Cross functional Coordination Compliance