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Apoorva Panwal

@apoorvapanwal

Digital Merchandising Specialist at Kiss Beauty Group, growing marketplace revenue by $250K+ across two online-exclusive brands.

United States

Message

What I'm looking for

I'm looking to relocate to Germany.

At Kiss Beauty Group, I own eCommerce operations for Maviè and Eclat, delivering $250K+ in revenue and 20%+ year-over-year growth across marketplaces. I manage more than 100 Amazon ASINs and optimize Shopify product pages, collections, promotions, and site content.

I’ve supported eCommerce and marketplace programs for Amorepacific’s LANEIGE, innisfree, and Sulwhasoo, and digital activation for La Mer at Estée Lauder Companies. Earlier, I analyzed consumer and market data at Shiseido and developed enterprise applications using SQL and APIs at Wipro Technologies.

Experience

Work history, roles, and key accomplishments

Current

Digital Merchandising Specialist

Current

Kiss Beauty Group

Jul 2026 - Present (3 months)

Owned eCommerce operations for two online-exclusive brands, delivering $250K+ revenue and 20%+ YoY growth across marketplaces. Managed 100+ Amazon ASINs and optimized Shopify PDPs, collections, and promotions.

Amazon Vendor Central Amazon Seller Central Shopify A+ Content Brand Store Catalog Management AI Workflows Claude N8n E Commerce Operations Digital Merchandising QA

E-commerce Assistant

Amorepacific

Jun 2025 - Dec 2025 (6 months)

Supported eCommerce operations for LANEIGE, innisfree, and Sulwhasoo across Shopify, Amazon, and TikTok Shop. Managed TikTok Shop creator programs and CRM testing through Attentive and Ometria.

Shopify Amazon TikTok Shop CRM Attentive Ometria E Commerce Operations Marketplace Management

Consumer and Online Marketing Assistant

Estée Lauder Companies

Jan 2024 - Jun 2024 (5 months)

Supported consumer marketing and digital activation for La Mer, coordinating campaigns for The Rejuvenating Night Cream launch. Optimized CRM and newsletter campaigns, contributing to CTR growth from 1% to 5%.

Consumer Marketing Digital Activations CRM Newsletter Campaigns Performance Analysis Campaign Coordination

Consumer Insights Assistant

Shiseido

Jul 2023 - Dec 2023 (5 months)

Analyzed EMEA consumer and market data to generate insights supporting fragrance strategy and launches. Coordinated regional projects with internal teams and external agencies.

Consumer Insights market data analysis Fragrance Strategy Project Coordination EMEA

Assistant Category Lead and Marketing Intern

Symrise AG

Sep 2022 - Feb 2023 (5 months)

Managed fragrance SKU and project coordination for global clients including Unilever and Coty. Coordinated cross-functional teams and client requirements to support project delivery.

Fragrance SKU Management Project Coordination Cross functional Coordination Client Management

Software Developer

Wipro Technologies

Aug 2019 - Apr 2021 (1 year 8 months)

Developed enterprise applications using SQL and APIs, supporting system integrations and data flows. Partnered with technical and business teams to automate processes and improve operational efficiency.

SQL APIs System Integration Dataflow Process Automation enterprise applications