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Mohammed Gadireha

@mohammedgadireha

Strategic Partner Manager at Meta who planned EMEA go-to-market strategy and supported publisher adoption of Audience Network.

Jordan

Message

At Meta, I planned and executed go-to-market strategy for EMEA Mid-Market and supported revenue and strategic account planning. I developed customer success plans and helped publishers adopt Audience Network through sales, onboarding, and account reviews.

At BBC Studios, I managed the commercial cycle for The One Percent Club and The Weakest Link Quiz Games, including user acquisition campaigns and app store optimisation. Earlier, I worked on AppGallery operations at Huawei and EMEA merchandising at Google, contributing to campaigns, launches, and partner growth.

Experience

Work history, roles, and key accomplishments

Strategic Partner Manager

Mobile Commercial Manager

BBC Studios

Aug 2023 - Mar 2024 (7 months)

Managed full commercial cycle for quiz games, including user acquisition campaigns and ASO strategy. Analysed user data and conducted A/B testing to optimise conversion and retention.

User Acquisition ASO A B Testing Digital Marketing App Store Management KPI Monitoring Partnership Management Roadmapping Monetisation

AppGallery Operations Manager

Huawei

Sep 2021 - Oct 2022 (1 year 1 month)

Responsible for top apps and games performance analysis and metrics. Led community campaigns, push notifications, and PPC campaigns for games.

Performance Analysis Community Management Campaign Management Push Notifications PPC Budget Management Huawei AppGallery Influencer Marketing

EMEA Merchandising Associate

Google

Jan 2018 - Jul 2021 (3 years 6 months)

Supported merchandising teams in Apps & Games, planning and executing campaigns across EMEA. Led GTM planning for new launches and contributed to global Pre-Register program.

Merchandising Campaign Planning Data Driven Decision Making Go To Market Project Management Cross Functional Collaboration Market Analysis Pre Registration

Grants and Programmes Manager

Human Care Foundation Worldwide

May 2016 - Dec 2017 (1 year 7 months)

Acted as point of contact for donors and NGOs, developing assessments and proposals to attract funding. Controlled reports and documentation for donors, and executed evaluation of projects.

Grant writing Donor Relations Project Management Reporting Quality Control Cross Functional Collaboration Arabic Content Creation

MENA Export Sales & Marketing Executive

Pioneer Balloon Company

Dec 2014 - Feb 2016 (1 year 2 months)

Increased sales and marketed the Qualatex brand in the MENA region. Developed relationships with clients and used business intelligence to forecast data and plan market trends.

Sales Marketing Business Intelligence Forecasting Customer Relationship Management Cross functional Coordination Product Launch Translation