Open to opportunities

Yuliya Sun

@yuliyasun

Message

I build culturally relevant marketing campaigns, client relationships, and brand growth across B2B and B2C markets.

Jordan

Message

What I'm looking for

I'm looking to lead culturally relevant marketing, client success, and brand-growth work where I can build partnerships, engage diverse audiences, and turn market insight into effective campaigns.

I've led marketing, social media, and client relations for AI SOFTWARE, YOUNICHE, KAZGASA, and ZHIBER, driving 2x monthly active-user growth, 2x retention and ROI, and a 3x increase in student numbers through rebranding and podcast launches.

I build culturally nuanced campaigns across markets, coordinate artists, influencers, partners, and clients, and turn audience insights into content, brand, and product strategies. As co-founder of Habibi Travels, I developed the brand, service packages, client funnels, B2B partnerships, and client communication strategy for curated travel experiences.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager

Current

YOUNICHE

Nov 2024 - Present (1 year 9 months)

Lead content creation and strategy for an Instagram-first brand focused on Jordanian culture and regional artists. Coordinated with over 20 local artists and artisans to launch collaborative product campaigns.

Content Creation Social Media Strategy Instagram Cultural Adaptation Event Marketing Community Engagement

Current

Co-Founder

Current

Habibi Travels

Nov 2024 - Present (1 year 9 months)

Conceptualized and launched personalized, curated travel experiences, positioning the brand as premium and emotion-driven. Led marketing strategy, branding, and B2B partnerships.

entrepreneurship Branding Marketing Strategy B2B Partnerships Client Communication Service Design

Current

Social Media & Client Relations Manager

Current

AI Software

Jul 2024 - Present (2 years 1 month)

Developed and executed social media campaigns for an AI-driven gaming product, achieving 2x growth in monthly active users. Managed influencer outreach and community engagement across multiple platforms.

Social Media Marketing Campaign Management Influencer Outreach Community Engagement Content Strategy Telegram YouTube Twitter Reddit Instagram Affiliate Marketing

Marketing Lead

KAZGASA

Jul 2022 - Jul 2023 (1 year)

Led a full rebranding campaign and launched a podcast series, contributing to a 3x increase in student numbers. Implemented crisis communication strategy to restore public trust.

Crisis Communications Podcast Production

Marketing & Product Support

ZHIBER

Sep 2020 - Jul 2022 (1 year 10 months)

Developed and executed marketing strategy, resulting in a major conversion increase and winning government grant funding. Created brand identity and built trust through community-focused campaigns.

Marketing Strategy Brand Identity Community Marketing Product Management Market Research Data Analysis

Administration and Marketing

Ernst & Young

Nov 2019 - Aug 2020 (9 months)

Managed training coordination and client communication for B2B programs. Collaborated on visual and copywriting elements of digital advertising campaigns.

B2B Marketing Client Communication training coordination Digital Advertising Copywriting

Administration Internship

GUCYCLE

Jan 2018 - Sep 2018 (8 months)

Assisted in membership management and customer engagement strategy. Planned events and outreach campaigns targeting new customer segments.

Membership Management Customer Engagement Event Planning Outreach

Assistance Internship

NUR.KZ

Jan 2017 - Mar 2017 (2 months)

Supported project workflow and team communications in the editorial division.

Project Support Editorial

Co-Founder, Co-Host & Producer

FFOUR.PODCAST

Jan 2022 - Present (4 years 7 months)

Launched and hosted 10+ podcast episodes with 2k+ views, increasing student engagement by 30%.

Podcasting Content Creation Hosting Production Audience Engagement

Mental Wellness Advocate

TEPLO Lifelab

Jan 2022 - Present (4 years 7 months)

Created content and guides to support mental health and self-awareness for young adults.

Content Creation Mental Health Advocacy Social Media

Education

Degrees, certifications, and relevant coursework

University of International Business and Economics

Bachelor of Business Administration, Business and Economics

2015 - 2019

Activities and societies: Excellence Award: Top 3 student in faculty (2015–2019); Volunteer Leadership Recognition

Pursued a Bachelor of Business Administration with a focus on Marketing, achieving top 3 student status in the faculty and receiving volunteer leadership recognition.