Open to opportunities

Soafyaan Zia

@soafyaanzia

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Detail-oriented Product Marketing Specialist with 6+ years of experience.

United Kingdom

Message

What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth opportunities in a dynamic marketing environment.

I am a detail-oriented and creative Product Marketing Specialist with over 6 years of experience in delivering data-driven marketing campaigns across various industries, including B2B SaaS and sustainability. My proven track record in managing go-to-market strategies and integrated marketing campaigns has enabled me to drive significant results, such as delivering over 800 new retail activations and directing a £200K+ annual marketing budget.

Throughout my career, I have collaborated with cross-functional teams to ensure creative consistency and optimize marketing workflows using agile methodologies. My passion for gaming and community engagement fuels my commitment to crafting marketing experiences that resonate with audiences and drive brand growth. I thrive on translating complex product concepts into compelling narratives that align with customer needs and business objectives.

Experience

Work history, roles, and key accomplishments

Current

Marketing Execution Executive

Current

Vape Dinner Lady

Nov 2024 - Present (6 months)

Led the creation and execution of go-to-market strategies across web, social, influencer, and email channels. Delivered over 800+ new retail activations through targeted campaign strategies and distributor alignment.

Go To Market Strategy Digital Marketing Social Media Marketing Influencer Marketing Email Marketing Campaign Execution Distributor Alignment Budget Management Agile Methodologies

Key Account Manager

Ricardo Energy & Environment

Oct 2023 - Present (1 year 7 months)

Partnered with enterprise clients to align SaaS solutions with sustainability and operational goals. Crafted client-centric marketing strategies to support software adoption and engagement.

Key Account Management SaaS Solutions Sustainability Client Relationship Management Data Analysis Thought Leadership Customer Advocacy

Account Manager

Enhesa

Apr 2022 - Present (3 years 1 month)

Managed high-profile accounts including Procter & Gamble and Chanel with a total portfolio worth £2M ARR. Collaborated with product and marketing teams to translate client objectives into impactful onboarding and communications.

Account Management Collaboration Co Marketing Onboarding Communication Training QBRs Retention

Senior Account Manager

Chess ICT

Apr 2020 - Present (5 years 1 month)

Oversaw 80+ client accounts in cybersecurity and ERP SaaS, managing training, demos, and campaign adoption. Directed strategic engagement efforts including go-to-market planning and messaging for new product features.

Account Manager Cybersecurity Client Management Training Go To Market Planning Messaging

Marketing Project Manager

Chess ICT

Jun 2017 - Present (7 years 11 months)

Developed and launched integrated marketing campaigns across digital, email, and event channels. Worked with creative, sales, and product teams to deliver content that matched audience needs and business KPIs.

Integrated Marketing Digital Marketing Email Marketing Event Marketing Campaign Management