At Sustainability Excellence, I lead new-business generation across GCC and Levant markets through compliance-driven acquisition campaigns. I manage Google Ads across six GCC markets and the broader digital performance stack, including email marketing, website optimization, analytics, and conversion tracking.
I also build AI-driven prospect intelligence tools that automate research, list building, and personalized outreach.
At BoldPro, I won and managed 16 high-value retainer clients, including Imseeh Jewelry, GIG, ACC, and government agencies. I developed marketing and communication strategies aligned with clients’ commercial objectives and designed listening frameworks to strengthen audience engagement and differentiation.
Earlier, at Equiti Group, I built the company’s first in-house digital marketing strategy; its campaigns increased user engagement by 108% and generated $2M in new client deposits within eight months. At Digital Advantage, my audience and competitive analyses drove a 30% sales increase for key accounts, including Abdul Latif Jameel.

