Melia Nashat
@melianashat
Senior account and brand strategist who turns research into growth-driving campaigns.
JordanWhat I'm looking for
I’m a marketing professional with 6 years of experience specializing in brand strategy strategies and management, and I love using strong research skills and creative thinking to build branding solutions that help clients grow. In my work, I focus on identifying new opportunities through market and competitive analysis, then shaping that insight into clear direction for teams and clients.
At APCO Worldwide - DotPomelo, I managed day-to-day client activities and led branding initiatives by developing brand identity frameworks and cohesive brand platforms. I translated data and insights into actionable brand plans for market positioning, and I coordinated medium to large-scale campaign launches—overseeing project timelines, resources, and execution to keep everything aligned with client objectives and brand vision.
Previously, at Leo Burnett Jordan, I served as Account Manager, leading and maintaining quality control while managing community managers and campaign execution. I’ve also worked as a Communication Executive and Partnerships Lead—developing social media strategies and co-branded campaign messaging, coordinating partnerships and KPIs for DCAB24 with 14 clients, and handling end-to-end event merchandise production with strong attention to quality.
Experience
Work history, roles, and key accomplishments
Strategic Planner
APCO Worldwide - DotPomelo
Apr 2025 - Present (1 year 2 months)
Drove brand growth through refreshed research and benchmarking to support market positioning and client acquisition. Built brand identity frameworks (including archetypes) and translated insights into actionable brand plans.
Account Manager
APCO Worldwide - DotPomelo
Mar 2024 - Apr 2025 (1 year 1 month)
Led key branding and advertising campaigns, ensuring alignment between client objectives and brand vision. Oversaw project timelines, resources, and execution to meet delivery requirements.
Partnerships & Merch Lead
Diriyah Contemporary Art Biennale
Nov 2023 - Jun 2024 (7 months)
Led sponsorship and partnership efforts, working with 14 clients to secure collaborations and ensure partner alignment on objectives, messaging, and delivery. Coordinated partner touchpoints and supported co-branded campaign development, while managing event merchandise production with vendor coordination and quality checks.
Senior Account Executive
APCO Worldwide - DotPomelo
Aug 2021 - Mar 2024 (2 years 7 months)
Managed day-to-day client activities and led branding initiatives to identify new opportunities. Conducted market and competitive analysis to inform brand strategy, and coordinated medium-to-large campaign launches to support client objectives.
Communication Executive
Leo Burnett Jordan
Sep 2019 - Jun 2021 (1 year 9 months)
Managed a team of community managers, overseeing day-to-day campaign work while maintaining quality control and on-time delivery. Developed and implemented long-term social media strategies with creative revamps to improve campaign effectiveness and increase audience engagement across multiple platforms.
Education
Degrees, certifications, and relevant coursework
George Mason University
Bachelor of Science, Marketing
2014 - 2019
Earned a B.S. in Marketing with coursework/focus in consumer behavior at George Mason University.
New English School
High School Diploma, General Education
2013 -
Completed high school education and earned a High School Diploma at New English School in Amman.
Availability
Location
JordanAuthorized to work in
Job categories
Skills
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