Millicent Banda
@millicentbanda
Senior marketing and business development leader driving digital growth and CX.
ZimbabweWhat I'm looking for
I am a senior marketing, business development and customer experience leader with over 20 years' cross-industry experience in health, banking and aviation. I build high-impact digital strategies, lead remote teams, and drive client engagement to grow sustainable revenue streams.
At Alliance Health I developed and executed sales, marketing and business development strategies while overseeing digital marketing and online customer engagement to increase brand visibility and portfolio growth. I also led cross-functional teams, managed budgets and ensured service delivery excellence in competitive markets.
Previously at Discovery Bank and Discovery Vitality I implemented customer lifetime value strategies, led digital initiatives and managed loyalty and rewards programs that enhanced retention and online revenue. My earlier roles at the Automobile Association, FNB eBucks and British Airways sharpened my skills in loyalty marketing, partner negotiations and multi-market communications.
I hold an MBA and multiple executive and professional qualifications, am highly adaptable and remote-ready, and am passionate about leveraging technology to enhance customer experience, strengthen partnerships and scale sustainable business outcomes.
Experience
Work history, roles, and key accomplishments
Group Head: Marketing & Business Development
Alliance Health Medical Aid
May 2022 - Dec 2024 (2 years 7 months)
Developed and executed sales, marketing, and business development strategies to grow health insurance portfolios, led digital customer engagement initiatives, and managed cross-functional teams and budgets to improve service delivery.
General Manager
Alliance Health Medical Aid
Sep 2019 - May 2022 (2 years 8 months)
Directed operations, growth, and retention strategies across health and insurance portfolios, managing performance, productivity, and financial planning to ensure sustainable business growth.
Senior Marketing Manager
Discovery Bank
Jan 2018 - Aug 2019 (1 year 7 months)
Implemented customer lifetime value strategies to enhance retention and profitability and led digital initiatives to improve customer experience and online engagement.
Senior Marketing Manager
Discovery
Apr 2012 - Dec 2017 (5 years 8 months)
Managed loyalty and rewards programs for the Discovery credit card, designing and executing integrated digital campaigns across social and email channels to drive engagement.
Loyalty & Rewards Brand Manager
Automobile Association of South Africa
Apr 2008 - Feb 2011 (2 years 10 months)
Developed and managed loyalty marketing strategy and acquisition campaigns, and negotiated strategic partnerships to enhance the loyalty program.
Marketing Manager
eBucks (FNB South Africa)
Nov 2003 - Sep 2005 (1 year 10 months)
Developed and implemented advertising strategies to drive customer acquisition and retention and managed loyalty partners and digital integration of the eBucks rewards platform.
BAMarketing Executive
British Airways
May 1996 - Jul 2002 (6 years 2 months)
Oversaw Executive Club communications and promotions across 13 African markets and implemented online and field-level e-commerce and distribution strategies to improve customer engagement.
Education
Degrees, certifications, and relevant coursework
Insurance Institute of Zimbabwe
Short Term Insurance Certificate, Insurance
Completed a Short Term Insurance Certificate covering principles and practices of short-term insurance products.
Institute of Directors Zimbabwe
Advanced Board Certificate, Corporate Governance
Completed the IODZ Advanced Board Certificate focused on governance, board responsibilities, and corporate leadership.
GSGordon Institute of Business Science
Executive Development Programme, Executive Education
2017 - 2017
Completed an Executive Development Programme to enhance executive leadership and strategic decision-making capabilities.
RSRegenesys Business School
Master of Business Administration, Business Administration
Completed a Master of Business Administration (MBA) program focused on advanced business leadership and strategic management.
UAUniversity of South Africa
Advanced Project Management Diploma, Project Management
Completed an Advanced Project Management Diploma covering project planning, execution, and control methodologies.
Institute of Marketing Management
Diploma in Marketing Management, Marketing Management
Completed a diploma in Marketing Management with focus on marketing strategy, promotions, and customer engagement.
Tech stack
Software and tools used professionally
Availability
Location
ZimbabweAuthorized to work in
Job categories
Skills
Interested in hiring Millicent?
You can contact Millicent and 90k+ other talented remote workers on Himalayas.
Message MillicentFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
