Open to opportunities

Albina Albina

@albinaalbina

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Experienced Chief Marketing Officer with a focus on innovative strategies.

Zimbabwe

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What I'm looking for

I am looking for a dynamic role that fosters creativity and innovation, where I can lead marketing initiatives and collaborate with diverse teams to achieve strategic goals.

I am a Chief Marketing Officer with a proven track record in managing both in-house and outsourced teams to drive impactful marketing strategies. My experience spans across various sectors, including AdTech, where I successfully developed comprehensive marketing strategies, managed budgets, and ensured a consistent brand message across all communications. I thrive in collaborative environments, leveraging diverse perspectives to create innovative campaigns that resonate with target audiences.

Throughout my career, I have defined clear, measurable goals aligned with company objectives and PR partner expectations. My expertise in market analysis and project management has enabled me to attract and integrate PR partners effectively, ensuring that all stakeholders are informed and engaged. I am passionate about optimizing brand promotion campaigns and increasing lead generation through data-driven insights and creative content development.

Experience

Work history, roles, and key accomplishments

Chief Marketing Officer

DecenterAds

Jan 2022 - Jan 2025 (3 years)

Managed in-house and outsourced teams, including graphic designers, video designers, copywriters, social media managers, and creative editors. Developed and managed comprehensive marketing strategies and budgets, ensuring consistent brand messaging across all communications.

Marketing Strategies Project Management Content Creation Budget Management Brand Communications Market Analysis Campaign Optimization SEO Social Media Marketing

Chief Marketing Officer

IT Decisions

Jan 2021 - Jan 2022 (1 year)

Audited company marketing goals and developed comprehensive marketing strategies, evaluating results and analyzing data. Conducted competitor analysis, market research, and keyword clustering to inform project promotion tactics and client profiling.

Marketing Strategy Project Planning Competitor Analysis Keyword Research Budgeting Media Planning Communication Strategy Google Ads Facebook Ads LinkedIn Ads

Team Lead Media Buyer (Meta)

Ecommerce Sales

Jan 2020 - Jan 2021 (1 year)

Managed a targeting team and oversaw the full cycle of mobile traffic advertising campaigns, including launching, optimization, and scaling. Conducted detailed market and competitor analysis, auditing existing advertising campaigns to improve key metrics like CPP, CPC, and ROAS.

Media Buying Campaign Management Market Analysis Competitor Analysis Data Analysis

Digital Marketer & Paid Social Head

Online Travel Agency

Jan 2018 - Jan 2020 (2 years)

Participated in campaign strategy, targeting, and optimization, supporting day-to-day follower interactions. Managed accounts by analyzing key performance metrics to track campaigns, ensure goals were met, and generate leads.

Digital Marketing Paid Social Campaign Strategy Strategic Targeting Optimization Account Management Lead Generation Brand Awareness CRM

Education

Degrees, certifications, and relevant coursework

No educational institution mentioned

The provided text does not contain specific educational history details for Albina Yefanova. It primarily focuses on professional experience, skills, and contact information.