Looking for a job

Mihai Marcu

@mihaimarcu

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Results-driven sales and product leader with strong Eastern Europe IT market expertise.

Romania

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What I'm looking for

I seek senior sales or product leadership roles where I can scale market presence, grow channel performance, and launch customer-focused IT solutions in Eastern Europe.

I am a sales and product leader with deep experience developing IT markets across Eastern Europe, CIS and Türkiye, focusing on storage, networking and channel development. I combine business development, product management and key account leadership to drive growth and market share.

At Synology I delivered a CAGR of 35%+ over four years across SMB and Enterprise, expanding partner coverage and launching targeted distributor strategies. I have a track record of opening new accounts, educating markets on product distinctions, and building trust across channels.

Previously I drove major results as Country Sales Manager, Product Manager and Business Developer for vendors and distributors including Intel, Seagate, WD, D-Link, Kingston and ASBIS, consistently exceeding targets and improving KPIs. I also founded and ran a consumer-focused distribution business with national retail and HORECA accounts.

I bring a proactive, positive attitude, quick market responsiveness, and hands-on experience starting and scaling organizations. I am motivated by opportunities to grow market presence, build high-performing channels and launch compelling product propositions.

Experience

Work history, roles, and key accomplishments

Current

Regional Sales Manager

Current

Horizon Technology USA

Jan 2024 - Present (1 year 9 months)

Responsible for Eastern Europe market development for Factory Recertified HDDs, opening new accounts across multiple countries and educating customers on FR HDDs and ITAD procedures to drive adoption.

Key Account Management Market Education Business Development

Country Sales Manager

Synology

Dec 2019 - Dec 2023 (4 years)

Led Romania and Moldova market growth for Synology storage and backup solutions, achieving 35%+ CAGR over four years and expanding active partner network and regional coverage.

Channel Management Sales Strategy Partner Enablement Storage Key Account Management

Product Manager

Elkotech Romania

Sep 2018 - Dec 2019 (1 year 3 months)

Managed Intel and major storage brands at distributor level, contributing over 20% of company turnover and securing #1 Intel distributor position in Q1 and Q3 2019.

Product Management Distributor Market Share Growth Revenue Forecasting Vendor Relations Sales Targets

Team Leader, Product Manager

Asbis Romania

Sep 2016 - Sep 2018 (2 years)

Led a six-person DellEMC team and managed product lines, driving 30%+ of Asbis Romania revenue while improving profitability, stock levels, and market share across segments.

Team Leadership Product Management Inventory Management Channel Management

Managing Partner

5STERNE Deutschland SRL

Jan 2014 - Jan 2018 (4 years)

Founded and ran import & distribution of Bavarian beer and cider, building key account retail and HORECA channels and launching a private brand to expand nationwide distribution.

Business Development Key Account Management Distribution Partnership Development Event Management

Country Sales Manager

D-Link Romania

Jan 2012 - Dec 2013 (1 year 11 months)

Consolidated D-Link's networking position in Romania, growing branch revenue >10% YOY and driving strong growth in business solutions, IP surveillance, and smart switches.

Sales Growth Networking IP Surveillance Positioning)Market Expansion Revenue Management

Business Developer

Kingston

Jan 2006 - Jan 2010 (4 years)

Drove distributor, retail and e-tailer expansion across Romania, Bulgaria and Moldova, increasing revenue 4x in Romania and 3x in Bulgaria and establishing Kingston as market leader.

Business Development Sales Training Market Penetration Memory & Storage Products Account Management