At YELLOWHAT TECHNOLOGY, I built the commercial foundation for a pre-launch B2B platform serving building materials manufacturers, working alongside the founder/CEO on its partnership case, pricing, value proposition, target market, and sales assets.
I mapped and prioritized target accounts, ran outbound campaign lists and trade-show follow-up, and developed subscription packaging and a D2C revenue architecture. I also created the manufacturer program catalog and flagship program template, and produced training and product-demo content.
At CENTAH INC. (a Financeit company), I expanded operations from 2 to 7 Latin American countries and grew regional revenue three years running. Earlier, at TELECTRONIC, I led operations across Chile, Peru, and Colombia, and grew the Peru business to $8M+ in annual sales.

