Andrey Machado

Member of the Innovation Committee, leading market research across 5 countries and building multi-scenario financial models for new business initiatives. Developed the opportunity map and framework adopted by the Committee for investment decisions.

Advise investment funds, consulting firms, and corporations on entry, expansion, and repositioning in Central America, integrating market sizing, PESTEL, competitive behavior, and financial modeling. Diagnose failed initiatives and analyze margin deterioration.

Led commercial strategy for a high-complexity hospital, managing a team of 22 and negotiating with insurers. Exceeded annual B2B channel target by 92% in six months and redesigned conversion criteria, raising conversion from 33% to 65%.

Negotiated adoption of SINPE Móvil infrastructure with banks, cooperatives, and mutual savings associations. Repositioned SaaS solutions toward operational risk and regulatory compliance, and recovered inactive accounts by redesigning value propositions.

Reversed declining trend in a key business line, gaining 2 points of market share in under a year. Increased sales by 17.5% through pricing decisions, margin restructuring, and long-term distributor agreements.

Managed accounts and sales activities for Ricoh, focusing on client relationships and revenue growth.

Handled leasing and repossessed assets, managing asset recovery and client interactions.

Pursuing a Master's in Project Management.

Earned a Bachelor's in Business Administration in 2021.

Completed a Diploma in International Trade in 2020.

Completed a Corporate Finance Specialization.

Completed a Corporate Strategy Certification.

Completed a Negotiation Strategies Specialization.

Completed a Business Management Certification.

Completed a Team and People Leadership Specialization.

Earned the Scrum Master certification.

Earned the Google Project Manager certification.

Earned the Microsoft Business Analyst certification.