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Michiko Chiba-Pratt

@michikochiba-pratt

Retail and operations executive at Dr. Laser, leading center sales and operations against a $150K monthly revenue target.

United States

Message

At Dr. Laser, I lead center sales, P&L, daily operations, team performance, and client experience, with accountability for a $150K monthly revenue target. I drive growth through consultative selling, client retention initiatives, and referral partnerships.

At European Wax Center, I directed seven locations representing $3M in annual revenue, delivering 8% comparable sales growth and an 8% increase in territory membership. I also strengthened management teams and reduced employee turnover by 15%.

At Nutritional Brands, I negotiated more than $1M in new wholesale contracts and helped grow company revenue 13% year over year. I launched operations in the UK and Dubai and helped reduce order-to-delivery time by 25%.

Earlier, I increased boutique revenue at Carines Boutiques and led women’s fashion buying at ODEL Department Stores. Across my career, I’ve worked in luxury retail, fashion, beauty, wellness, and multi-unit operations, with international experience in the U.S., Japan, Sri Lanka, the UK, and Dubai.

Experience

Work history, roles, and key accomplishments

Current

Center Director

Current

Dr. Laser

Jan 2025 - Present (1 year 8 months)

Leads center sales, P&L, daily operations, team performance, and client experience with accountability for a $150K monthly revenue target. Drives growth through consultative selling, upselling, cross-selling, pricing, promotional strategy, grassroots marketing, referral partnerships, and client retention initiatives.

Sales P&L management Operations Consultative Selling Upselling Cross Selling Pricing Strategy Promotional Strategy Grass Roots Marketing Customer Retention KPI Monitoring Staff Scheduling Inventory Management Compliance Recruitment Training Coaching

District Manager

European Wax Center

Jan 2022 - Dec 2025 (3 years 11 months)

Directed seven locations representing $3M in annual revenue, delivering 8% comparable sales growth and an 8% increase in territory membership. Improved unit performance through pricing, service mix, promotional strategy, standardized operating procedures, vendor negotiations, and stronger inventory controls.

Multi Unit Management P&L management Sales Growth Membership Growth Pricing Strategy Promotional Strategy Standard Operating Procedures vendor negotiation Inventory Control Recruitment Training Mentorship Performance Management KPI Analysis

Director of Sales & Operations

Nutritional Brands

Jan 2020 - Dec 2022 (2 years 11 months)

Negotiated $1M+ in new wholesale contracts and helped grow company revenue 13% year over year while expanding U.S. retail distribution. Launched operations in the UK and Dubai, establishing market-entry strategy, distribution partnerships, and sales infrastructure.

Sales Negotiation Wholesale Revenue Growth Market Entry Distribution Sales Forecasting Inventory Strategy International Expansion Process Improvement Fulfillment Vendor Relations

Director of Marketing & Operations

Carines Boutiques

Jan 2018 - Dec 2020 (2 years 11 months)

Increased boutique revenue 20%, average transaction value 18%, and client retention 30% through VIP clienteling, loyalty strategy, targeted marketing, and omnichannel execution. Directed operations, assortment planning, vendor negotiations, inventory optimization, visual merchandising, and premium store presentation across three locations.

Marketing Operations Clienteling Loyalty Strategy Targeted Marketing Omnichannel Assortment Planning vendor negotiation Inventory Optimization Visual Merchandising Ecommerce Event Planning

Head of Women's Wear & Chief Buyer

ODEL Department Stores

Jan 2017 - Dec 2018 (1 year 11 months)

Led buying, merchandising, assortment strategy, and commercial performance for women's fashion and luxury goods, including partnerships with Armani, Versace, Moschino, Mango, and Desigual. Managed buyers and private-label development while negotiating brand terms, optimizing category performance, and reducing excess inventory 80% through stronger planning and sell-through strategy.

Buying Merchandising Assortment Strategy Luxury Goods Brand Partnerships Private Label Negotiation Inventory Management Sell Through

District Manager

WEBco OSC

Jan 2007 - Dec 2017 (10 years 11 months)

Directed operations across 27 locations with responsibility for sales, inventory, merchandising, customer service, and operating standards, delivering 10% year-over-year sales growth. Managed global brand and vendor relationships including L'Oréal, LVMH, Procter & Gamble, Levi's, and Godiva, and led cross-functional teams across logistics, merchandising, and account management.

Multi Unit Management Sales Inventory Management Merchandising Customer Service Operations Vendor Management Cross functional Leadership Data Analysis

Multi-Brand Department Manager

Shiseido, NARS & Lancôme

Jan 2004 - Dec 2007 (3 years 11 months)

Exceeded sales quotas by an average of 28% and generated 40%+ Q4 sales increases through consultative selling, relationship development, gift programs, and limited-edition launches. Developed a team of 15+ associates in luxury service, product knowledge, brand storytelling, and client engagement while maintaining premium brand standards.