Michael Zhukov

Leading the direction of CRM marketing in VK Play Cloud (cloud gaming vertical):
- product analysis and development of the entire CRM marketing strategy;
- implementation of mechanics aimed at collecting and increasing the customer base, increasing the conversion to the first purchase, retention rate, increasing the average revenue per client, cross-sell and up-sell;
- development of a client base

Worked as CRM marketing manager at MY.GAMES.

Tasks that I managed to accomplish :
- prepared and launched a large number of campaign on the development of the frequency of purchases and the average check (on average 3-4 campaign per week);
- review and improvement of trigger communications, adding new triggers to increase CTR, conversion to purchase, RR;
- calculation of ROMI and preparation for testing of a new communication channel for the

Top-level tasks of the team in which he participated:
- development and implementation of CRM marketing for fintech products: cards, installments, loyalty programs with a customer base of 20 million. During the work, it was possible to increase the base by 10%.
- participation in the formation of business requirements and integration with the marketing automation platform;
- building an analytics

Project management since integration with the platform:
- writing and updating technical specifications for integration with Mindbox;
- integration testing, API (postman, console);
- implementation or assistance in the implementation of multichannel mechanics. In channels like: email, sms, viber, web and mobile push, WhatsApp, chatbots, in-app stories;
- layout of dynamic parameters in letters fo