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Katsiaryna Kulkova

@katsiarynakulkova

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Marketing Manager focused on real estate go-to-market, digital campaigns, and performance analytics.

Russian Federation

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What I'm looking for

I’m looking for a role where I can own go-to-market and digital campaigns end-to-end—combining positioning, strong cross-team execution, and performance analytics to improve CTR, CPL, and lead quality.

I’m a Marketing Manager with experience in real estate development, digital marketing, and content platforms. I specialize in launching marketing communications, product positioning, and cross-functional execution—bringing structure to campaign planning, messaging, and delivery.

In my current role, I manage marketing support for residential development projects, including campaign planning, media plans, contractor management, timeline control, and quality assurance. I also lead go-to-market activities like naming, positioning, value propositions, messaging, and visual identity, coordinating designers, copywriters, agencies, and sales teams.

I’m also strong in end-to-end analytics and funnel performance—tracking leads, appointments, deals, conversions, and creative effectiveness using Power BI and tools like Yandex Metrica, Yandex Direct, Redash, and Superset. Previously, as a Junior Content Marketing Manager, I supported audience growth and CTR improvement for RUTUBE Sports through always-on strategy, partner coordination, and special projects.

Experience

Work history, roles, and key accomplishments

Current

Brand Manager

Current

FSK Group

Mar 2026 - Present (4 months)

Manage marketing support for residential development projects, including campaign planning, media plans, contractor management, timeline control, and quality assurance. Lead go-to-market activities such as naming, positioning, messaging, visual identity, and end-to-end campaign analytics.

Junior Content Marketing Manager

RUTUBE

Jul 2025 - Feb 2026 (7 months)

Contributed to planning and launching content vertical marketing initiatives including premieres, live broadcasts, special projects, and platform communications. Supported growth of the RUTUBE Sports segment through communication strategy development, agency management, always-on event marketing, and CTR/audience improvements.

Content Marketing Campaign Coordination Cross Functional Collaboration Communication Strategy Agency Management Live Broadcast Promotion Special Projects Platform Integration Always On Marketing Audience Growth CTR

Digital Marketing Intern

Kaspersky

Oct 2024 - Jul 2025 (9 months)

Supported the launch of digital projects and advertising campaigns by preparing briefs and technical requirements, landing pages, banners, copywriting, and coordinating contractors. Managed and optimized Yandex Direct campaigns using CTR/CPC/CPL metrics and improved landing page structure to reduce bounce rate.

Brief Writing Technical Requirements Landing Page Optimization Copywriting Project Coordination Yandex Direct CTR CPC CPL Bounce Rate Reduction Campaign Analytics

Education

Degrees, certifications, and relevant coursework

HSE University

Master’s Degree, Marketing: Digital Technologies and Marketing Communications

Master’s degree from the Graduate School of Business in Marketing: Digital Technologies and Marketing Communications. English proficiency (C1) and Chinese proficiency (HSK 4) are listed alongside the program.