At Broadway Moscow, I improved regular CRM workflows and introduced an omnichannel content plan, generating an average of $6,000 in additional monthly revenue. I manage communications across email, Telegram, and VK, and built automated welcome, pre-visit, post-visit, reactivation, and NPS journeys.
At O'STIN, I managed campaigns across three brands and initiated a segment-based contact-frequency model that increased email open rate by 4%. I also delivered 50+ A/B tests, helping identify a high-LTV segment whose average order value increased by 10% through personalised communications.
At Theatre Sozvuchie, I built a direct communications system for a theatre project, including consent capture, audience database development, segmentation, and email content planning. I designed an automated customer journey from event announcement through post-visit survey and grew an opted-in audience of approximately 1,000 contacts.
My work spans CRM and lifecycle strategy, campaign delivery, and performance analysis across email, SMS, push notifications, and messaging channels. I use segmentation, automation, and experimentation to improve customer communications and CRM-driven revenue.
