Open to opportunities

Alexandra Filonova

@alexandrafilonova

Message

I build full-funnel marketing systems that grow acquisition, CRM revenue, and search visibility.

Russian Federation

Message

What I'm looking for

I'm looking for a role where I can own full-funnel marketing, connect strategy with execution, and build measurable acquisition, CRM, content, and growth systems across teams.

I've led full-cycle marketing for B2B and B2C clients at Marketing Agency IDEAS across EV charging, subscription media, ed-tech, and veterinary services. I turn market research, customer journeys, and channel plans into practical growth programs.

For a subscription media platform, I built paid acquisition and email marketing from zero, growing CTR 3.7x on VK Ads and 6.2x on Yandex Direct. I also built segmentation and triggered CRM flows that grew email to 40% of total revenue.

I've developed a UAE market-entry pitch for an EV charging manufacturer, launched marketplace storefronts, improved SEO visibility, and coordinated developers, designers, PPC, SEO, and CRM integration teams. My product and e-commerce experience helps me connect marketing strategy with customer needs, product requirements, and day-to-day operations.

Experience

Work history, roles, and key accomplishments

Project Marketing Manager

Marketing Agency IDEAS

Jun 2025 - Aug 2026 (1 year 2 months)

Owned full-cycle marketing for four B2B and B2C clients, including strategy, CRM, paid acquisition, SEO, and content. Delivered market-entry pitch decks, rebuilt CRM segmentation, and scaled paid channels with significant CTR growth.

Marketing Strategy CRM Email Marketing SEO PPC VK Ads Google Ads Market Research Content Strategy Project Management

Product Manager

Center for Urban Development

Nov 2024 - May 2025 (6 months)

Conducted market and competitor research to support product decisions. Contributed to product strategy, functional requirements, and task prioritization.

Market Research Competitor Research Product Strategy Requirements Gathering Prioritization

Executive Assistant / E-commerce Operations

Fillar

Jul 2023 - Dec 2024 (1 year 5 months)

Co-launched an e-commerce store from scratch, handling niche selection, sourcing, pricing, and listing management. Achieved first-page search rankings through advertising management and gained hands-on marketplace experience.

Marketplace Management Advertising Product Listing Analytics