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Mariia Shchegolikhina

@mariiashchegolikhina

Message

I build and optimize email and push campaigns across CRM and CDP platforms.

Russian Federation

Message

What I'm looking for

I'm looking for CRM and marketing automation work where I can build, launch, and optimise email and push campaigns at scale, contribute to deliverability and lifecycle automation, and collaborate in an international team.

I'm responsible for campaign operations for a global consumer electronics brand through ICNX, building 180+ email and 100+ push campaigns for more than 5 million recipients.

I use Adobe Campaign to execute targeting, QA HTML templates, monitor deliverability, automate reporting, and turn A/B test results into optimisation recommendations. I diagnosed Microsoft-specific delivery refusals and built suppression logic that restored delivery rates from 86% to 97%.

Previously at SMITUP, I launched and owned email as a standalone channel, growing the subscriber base from roughly 300 to 8,500 contacts. I also build lifecycle flows, write and edit content in Russian and English, and work comfortably with international teams.

Experience

Work history, roles, and key accomplishments

Current

Campaign Manager

Current

ICNX

Nov 2024 - Present (1 year 10 months)

Built and launched 180+ email and 100+ push campaigns for a global consumer electronics brand, reaching over 5 million recipients. Diagnosed and resolved a delivery-rate anomaly, automated performance reporting, and designed A/B tests to optimize campaign performance.

Adobe Campaign Email Marketing Push Notifications Deliverability SQL A B Testing HTML QA Campaign Reporting

Email Marketing Manager

SMITUP

Oct 2022 - Oct 2025 (3 years)

Launched and owned the email channel end to end, growing the subscriber base from 300 to 8,500 contacts. Built automated lifecycle flows and developed a unified visual style for email communications.

Unisender Email Marketing Copywriting Segmentation Lifecycle Automation Reporting