At VK, I grew VK Play Store GMV by 39%, DAU from 80K to 140K, and the game catalog from about 300 to 900 titles. I launched seasonal sales, exclusive releases, VK Play Plus, ecosystem integrations, and product improvements informed by recommendation-system A/B tests.
Previously at Alfa-Bank, I launched the Vygoda loyalty platform, increasing average order value by 18%, cashback transaction share by 25%, and loyalty-user retention by 9% while onboarding more than 100 partners. My earlier data analytics work at Umny Riteil helps me make product decisions using SQL, Python, Tableau, experimentation, and customer behavior analysis.
