Open to opportunities

Ruslana B

@ruslanab

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Senior CRM and lifecycle automation specialist driving retention and revenue through data-driven omnichannel programs.

Russian Federation

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What I'm looking for

I seek remote roles leading CRM and lifecycle automation where I can design omnichannel retention programs, implement CDP/ESP solutions, drive scoring integrations, and mentor teams to deliver measurable ROI.

I am a Senior CRM specialist with 9+ years' experience across B2C, B2B and EdTech, turning product and behavioral data into scalable retention and monetisation playbooks. I design end-to-end CRM programmes including CDP/ESP selection, lifecycle orchestration, segmentation and scoring-driven automation.

I've launched 700+ email campaigns, delivered 280+ automated flows and implemented omnichannel programmes (email, SMS, WhatsApp, on-site) that reduced manual work by ~30% and drove conversion lifts of 15–35% on targeted actions. I built and operationalised customer scoring (propensity, CLTV, RFM) fed daily into a CDP and developed messenger chat-bots to automate lead capture and qualification.

I collaborate closely with Product, Sales, BI and Engineering to align CRM roadmaps with measurable KPIs, establish A/B testing and reporting frameworks, and train stakeholders to embed CRM insights into product and commercial decisions. I focus on pragmatic, ROI-driven optimisation and sustainable, customer-centred communication.