Open to opportunities

Ruslana B

@ruslanab

Message

Senior CRM and lifecycle automation specialist driving retention and revenue through data-driven omnichannel programs.

Russian Federation

Message

What I'm looking for

I seek remote roles leading CRM and lifecycle automation where I can design omnichannel retention programs, implement CDP/ESP solutions, drive scoring integrations, and mentor teams to deliver measurable ROI.

I am a Senior CRM specialist with 9+ years' experience across B2C, B2B and EdTech, turning product and behavioral data into scalable retention and monetisation playbooks. I design end-to-end CRM programmes including CDP/ESP selection, lifecycle orchestration, segmentation and scoring-driven automation.

I've launched 700+ email campaigns, delivered 280+ automated flows and implemented omnichannel programmes (email, SMS, WhatsApp, on-site) that reduced manual work by ~30% and drove conversion lifts of 15–35% on targeted actions. I built and operationalised customer scoring (propensity, CLTV, RFM) fed daily into a CDP and developed messenger chat-bots to automate lead capture and qualification.

I collaborate closely with Product, Sales, BI and Engineering to align CRM roadmaps with measurable KPIs, establish A/B testing and reporting frameworks, and train stakeholders to embed CRM insights into product and commercial decisions. I focus on pragmatic, ROI-driven optimisation and sustainable, customer-centred communication.

Experience

Work history, roles, and key accomplishments

Current

Senior CRM Specialist

Current

International Consulting Company

Jan 2023 - Present (2 years 11 months)

Lead CRM strategy and lifecycle programmes for a UK‑facing product, implemented Maestro as CDP/ESP, built omnichannel journeys and deployed daily customer scoring to improve targeting and personalization.

CDP ESP Implementation Maestro Email SMS Customer Scoring A B Testing

CRM Marketing Specialist

Major EdTech Group

Jan 2019 - Jan 2023 (4 years)

Built end‑to‑end CRM for three EdTech products, launched 280+ automated flows and introduced cohort, behavioural and RFM segmentation to boost retention and upsell performance.

Lifecycle Strategy Segmentation

Marketing Analyst

Digital Marketing Agency

Jan 2016 - Jan 2019 (3 years)

Designed audience segments and performance reports for e‑commerce and EdTech clients, implemented tracking (GA4, Yandex.Metrica) and built dashboards in Looker Studio to enable data‑driven campaigns.

GA4 Yandex Metrica Looker Studio Segmentation Reporting