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@ruslanab
Senior CRM and lifecycle automation specialist driving retention and revenue through data-driven omnichannel programs.
I am a Senior CRM specialist with 9+ years' experience across B2C, B2B and EdTech, turning product and behavioral data into scalable retention and monetisation playbooks. I design end-to-end CRM programmes including CDP/ESP selection, lifecycle orchestration, segmentation and scoring-driven automation.
I've launched 700+ email campaigns, delivered 280+ automated flows and implemented omnichannel programmes (email, SMS, WhatsApp, on-site) that reduced manual work by ~30% and drove conversion lifts of 15–35% on targeted actions. I built and operationalised customer scoring (propensity, CLTV, RFM) fed daily into a CDP and developed messenger chat-bots to automate lead capture and qualification.
I collaborate closely with Product, Sales, BI and Engineering to align CRM roadmaps with measurable KPIs, establish A/B testing and reporting frameworks, and train stakeholders to embed CRM insights into product and commercial decisions. I focus on pragmatic, ROI-driven optimisation and sustainable, customer-centred communication.
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Work history, roles, and key accomplishments
International Consulting Company
Jan 2023 - Present (2 years 10 months)
Lead CRM strategy and lifecycle programmes for a UK‑facing product, implemented Maestro as CDP/ESP, built omnichannel journeys and deployed daily customer scoring to improve targeting and personalization.
Major EdTech Group
Jan 2019 - Jan 2023 (4 years)
Built end‑to‑end CRM for three EdTech products, launched 280+ automated flows and introduced cohort, behavioural and RFM segmentation to boost retention and upsell performance.
Digital Marketing Agency
Jan 2016 - Jan 2019 (3 years)
Designed audience segments and performance reports for e‑commerce and EdTech clients, implemented tracking (GA4, Yandex.Metrica) and built dashboards in Looker Studio to enable data‑driven campaigns.
Degrees, certifications, and relevant coursework
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