MHMichael Hagerud
@michaelhagerud
Marketing operations architect delivering RevOps precision, scalable systems, and measurable campaign ROI.
United StatesWhat I'm looking for
I am a strategic marketing operations architect who modernizes platforms and builds scalable systems that drive measurable revenue. I bring experience from Amazon, IBM, and Dell, focused on campaign precision, lead flow clarity, and outcome-driven execution.
At IBM I modernized dashboards surfacing MQLs, conversion rates, and ROI while aligning attribution and tracking across brands and lifecycle stages. I partnered with RevOps to document scalable processes that held up under intense federal review.
At Amazon Prime Video I launched live pay-per-view NFL and MLB segments, owning segmentation, workflows, QA of landing pages, and full-funnel tracking to prevent bottlenecks. At Dell and MacSales I integrated HubSpot ⇄ Salesforce ⇄ Chili Piper, maintained lifecycle scoring and clean lead routing, and rebuilt e-commerce platform flows that drove record revenue.
I thrive where predictive intelligence meets RevOps precision, fixing root causes, improving attribution clarity across channels, and scaling processes that deliver multimillion-dollar ROI.
Experience
Work history, roles, and key accomplishments
IBModernized strategic dashboards surfacing MQLs, conversion rates, and ROI across business units and partnered with RevOps to align attribution and tracking, improving cross-brand measurement and decision velocity.
AVVideo Launch Manager
Amazon Prime Video
Mar 2019 - Aug 2022 (3 years 5 months)
Launched live pay-per-view NFL and MLB segments, executed segmentation, workflows, and reporting, and QA’d landing pages and tracking to prevent bottlenecks and ensure full-funnel measurement.
Integrated HubSpot and Salesforce workflows for multimillion-dollar campaigns with Microsoft and Verizon, maintaining clean lead routing, lifecycle scoring, and attribution logic to drive measurable ROI.
eCommerce Merchant
MacSales
Mar 2015 - Mar 2019 (4 years)
Rebuilt platform for 30,000+ SKUs and drove record revenue through UX and operational flow redesign while maintaining lifecycle stages and routing across HubSpot, Salesforce, and Chili Piper.
Education
Degrees, certifications, and relevant coursework
Michael hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
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