Michael Hagerud

MH

Open to opportunities

Michael Hagerud

@michaelhagerud

Marketing operations architect delivering RevOps precision, scalable systems, and measurable campaign ROI.

What I'm looking for

I seek a marketing operations role focused on RevOps collaboration, scalable automation, clear attribution, and measurable ROI in a data-driven, results-oriented team.

I am a strategic marketing operations architect who modernizes platforms and builds scalable systems that drive measurable revenue. I bring experience from Amazon, IBM, and Dell, focused on campaign precision, lead flow clarity, and outcome-driven execution.

At IBM I modernized dashboards surfacing MQLs, conversion rates, and ROI while aligning attribution and tracking across brands and lifecycle stages. I partnered with RevOps to document scalable processes that held up under intense federal review.

At Amazon Prime Video I launched live pay-per-view NFL and MLB segments, owning segmentation, workflows, QA of landing pages, and full-funnel tracking to prevent bottlenecks. At Dell and MacSales I integrated HubSpot ⇄ Salesforce ⇄ Chili Piper, maintained lifecycle scoring and clean lead routing, and rebuilt e-commerce platform flows that drove record revenue.

I thrive where predictive intelligence meets RevOps precision, fixing root causes, improving attribution clarity across channels, and scaling processes that deliver multimillion-dollar ROI.

Experience

Work history, roles, and key accomplishments

IB

Senior Business Analyst

Aug 2021 - Sep 2025 (4 years 1 month)

Modernized strategic dashboards surfacing MQLs, conversion rates, and ROI across business units and partnered with RevOps to align attribution and tracking, improving cross-brand measurement and decision velocity.

Marketing Analytics HubSpot Salesforce Attribution Dashboarding Rev Ops Data Integrity

AV

Video Launch Manager

Amazon Prime Video

Mar 2019 - Aug 2022 (3 years 5 months)

Launched live pay-per-view NFL and MLB segments, executed segmentation, workflows, and reporting, and QA’d landing pages and tracking to prevent bottlenecks and ensure full-funnel measurement.

Campaign Execution Segmentation & QA Trackings Workflow Automation Reporting

DE

Marketing Program Manager

Jan 2017 - Dec 2019 (2 years 11 months)

Integrated HubSpot and Salesforce workflows for multimillion-dollar campaigns with Microsoft and Verizon, maintaining clean lead routing, lifecycle scoring, and attribution logic to drive measurable ROI.

HubSpot Salesforce Lead Routing Attribution Program Management Cross Functional Collaboration

MA

eCommerce Merchant

MacSales

Mar 2015 - Mar 2019 (4 years)

Rebuilt platform for 30,000+ SKUs and drove record revenue through UX and operational flow redesign while maintaining lifecycle stages and routing across HubSpot, Salesforce, and Chili Piper.

Ecommerce HubSpot Salesforce Conversion Rate Optimization Analytics

Education

Degrees, certifications, and relevant coursework

Michael hasn't added their education

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Tech stack

Software and tools used professionally

Salesforce

HubSpot

Chili Piper

Root Cause

Google Ads

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