Michael Garcen

Led North American product strategy and go-to-market execution for EdTech and workplace/pro AV systems, building the domestic product and marketing organization from the ground up. Maintained $50M+ in revenue profitability with 8–15% price increases and helped save $5M in tariffs by identifying an import loophole for specific camera categories.

Owned product strategy and roadmap for Square’s hardware accessories category, guiding peripheral and in-box accessory development for unreleased payment terminal devices. Built a multi-year roadmap framework, wrote PRDs under NDA constraints, and partnered across hardware, program management, and supply chain to deliver execution alignment.

Served as the product interface between Amazon Fire TV and third-party device/retail partners, owning feature prioritization, roadmap communication, and internal tooling. Implemented a data-driven evaluation framework for partner requests, launched a centralized Smartsheet roadmap for global visibility, and created partner-facing roadmap materials for major brands and retailers.

Led global product management for Brady’s workplace identification and crowd control portfolio, overseeing growth across hardware, software, and consumables during market disruption. Drove $5M+ in incremental revenue by executing a 15% price increase portfolio-wide and established operating processes to improve collaboration and reduce time-to-market.

Owned end-to-end product roadmaps and development for two Incipio consumer accessories brands, managing distinct channels, margins, and customer profiles in a commoditized category. Grew the combined business to $30M+ and maintained 30–40% gross margins through second-sourcing initiatives that reduced COGs and strengthened profitability.

Built Pelican’s consumer electronics division from zero into a category-leading business, growing to $30M+ by year 3 and over $100M cumulatively. Delivered average gross margins above 55%, scaled distribution through major carriers and national retail, and built the overseas Shenzhen sourcing infrastructure to drive substantial tooling, packaging, and FOB cost reductions.

Managed a $100M US mobile accessories category across carriers and national retail, delivering 15% year-over-year growth through improved product placements and disciplined line review execution. Prepared and presented line reviews to major retail and carrier accounts while coordinating go-to-market collaboration across regions.

Earned an MBA from California State University, Long Beach.

Earned a Bachelor of Arts in Communications from the University of California, San Diego.