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Christine Robertson

@christinerobertson2

Project Quality and Event Lead at John Deere, coordinating a four-round proofing workflow for GTM materials.

At John Deere, I partner with creative leads, writers, and designers to produce advertising aligned with messaging and positioning. I coordinate a four-round proofing workflow and internal and stakeholder reviews for GTM materials.

At insightSoftware, I developed FinTech B2B go-to-market strategies and campaigns, including messaging, positioning, and ideal customer profile and persona development. My AI-driven product strategy contributed to a 23% increase in sales and a 37% increase in retention.

At CHARTER COMMUNICATIONS, I led an 11-member cross-functional team delivering nationwide enterprise fiber internet access. I managed project timelines, budgets, and resource allocation in JIRA.

At AICPA, I developed go-to-market strategies for more than 25 major conferences and events, and integrated marketing campaigns that increased attendee acquisition by 53%. Earlier, at VERIZON and COMCAST, I worked on e-commerce product requirements, launches, and marketing programs that increased subscriber growth and retention.

Experience

Work history, roles, and key accomplishments

Current

Project Quality and Event Lead

Current

John Deere

Nov 2025 - Present (1 year)

Exercised cross-functional leadership to produce high-quality advertising aligned with messaging and positioning. Managed proofing workflows, coordinated reviews, and supported sales enablement to meet KPI targets.

Cross functional Leadership Advertising Proofing Sales Enablement KPI Tracking Communication Skills

Senior Product Marketing Manager

InsightSoftware

May 2022 - Apr 2025 (2 years 11 months)

Achieved 23% increase in sales and 37% increase in retention through AI-driven product strategy. Developed and executed FinTech B2B GTM strategies, managed product launches, and drove sales enablement.

Product Marketing Go To Market Strategy Fintech B2B AI Jira Sales Enablement KPI Tracking Forecasting Dashboarding

Technical Project Manager

Charter Communications

Oct 2020 - May 2022 (1 year 7 months)

Delivered nationwide enterprise fiber internet access by leading a cross-functional team of 11. Directed project management in JIRA, including timelines, budgets, and resource allocation, and established risk management frameworks.

Project Management Jira Risk Management Governance KPI Tracking Resource Allocation Cross functional Leadership

Lead Marketing Manager

AICPA

Jan 2012 - Oct 2020 (8 years 9 months)

Led marketing and telesales teams, managing products valued at $6-18M. Developed B2B/B2C GTM strategies for 25+ conferences, achieving a 53% increase in attendee acquisition and optimizing email marketing performance by 76%.

Marketing Management Go To Market Strategy B2B B2C Campaign Management Email Marketing Salesforce Marketing Cloud Jira Budgeting Forecasting Sales Enablement

E-commerce Product Line Manager and Consultant

Verizon

Mar 2011 - Nov 2011 (8 months)

Defined B2B and B2C product requirements, driving GTM improvements in site performance and usability. Oversaw major IT releases and website flow testing, improving customer satisfaction, growth, and retention.

Product Management Ecommerce B2B B2C Go To Market Strategy IT Releases Website Testing KPI Tracking

Regional Marketing Manager

Comcast

Sep 2002 - Mar 2011 (8 years 6 months)

Managed a team of 10 engineers and crafted GTM strategies, resulting in a 55% increase in subscriber growth and 39% increase in retention. Drove sales enablement, product launches, and KPI frameworks.

Marketing Management Go To Market Strategy Demand Generation Sales Enablement Competitive Analysis Product Launch KPI Tracking Dashboarding