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Graham Mcinnes

@grahammcinnes

Product marketing director modernizing B2B SaaS narratives with AI-driven research to accelerate double-digit revenue growth.

United States

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What I'm looking for

I’m looking to lead modern product marketing for B2B SaaS—where I can blend AI-enabled research, customer reference storytelling, and enablement to sharpen positioning, accelerate sales velocity, and deliver measurable, double-digit revenue growth.

I’m a product marketing leader known for making hard-to-explain B2B SaaS products impossible to ignore. Over 20+ years, I’ve turned complex offerings into revenue-driving narratives, building positioning, enablement, and customer advocacy programs that sharpen sales velocity.

At Oracle, I led go-to-market strategy and outbound product marketing for Customer Experience (CX) solutions, including Fusion Marketing, Fusion Sales, Fusion Service, and CPQ. Starting in 2024, I integrated AI tools (Claude, ChatGPT, NotebookLM) into core workflows—customer story assets, competitive research synthesis, and messaging iteration—measurably increasing team throughput while improving message performance.

Earlier, as a director at Mavenir and Cavalier Communications, I reengineered messaging and sales content discovery, delivered full-funnel acquisition and engagement, and helped drive sustained growth across communications products and channels. I’ve consistently built customer reference libraries (500+ assets), refreshed web presence and partner programming, and delivered measurable results like 15% YoY CPQ revenue growth, 23% revenue growth in key messaging segments, and strong improvements in conversion efficiency.

Experience

Work history, roles, and key accomplishments

Senior Manager, Product Marketing

Oracle

Dec 2016 - Apr 2026 (9 years 4 months)

Drove go-to-market strategy and customer advocacy for Oracle CX solutions (Fusion Marketing, Fusion Sales, Fusion Service, CPQ), increasing CPQ revenue 15% YoY (2018, 2023). Integrated AI tools (Claude, ChatGPT, NotebookLM) into customer story and competitive research workflows, building a 500+ asset customer reference library and improving sales enablement throughput.

Product Marketing Go To Market Strategy Customer Advocacy AI Assisted Research (Claude ChatGpt Competitive Analysis Sales Enablement Content Strategy Revenue Growth

Director of Product Marketing

Mavenir

Dec 2006 - Jan 2017 (10 years 1 month)

Led product marketing and strategy for a global communications platform serving 275+ mobile network operators across 140 countries, delivering 23% revenue growth across SMS, MMS, and Visual Messaging (2008–2010). Reengineered sales content discovery across Sitecore, SharePoint, and Office 365 to improve navigation and adoption across internal and partner teams.

Product Marketing Go To Market Planning Business Case Modeling Sales Enablement Content Strategy SharePoint Office 365 Revenue Growth

Director of Product Marketing

Cavalier Communications

Jan 2004 - Jan 2006 (2 years)

Directed a $20M product marketing budget for a $750M regional telecom provider, improving customer acquisition, retention, and revenue growth across all channels. Redesigned the customer experience and executed full-funnel marketing, achieving 34% revenue growth (2Q04–2Q05), 42% lower CPA ($68 to $39), and 400% growth in online orders (2Q04–2Q05).