Amita Kumar

Owned product roadmap for Mediaocean’s campaign team across two engineering teams, writing specs and running data analysis to support rapid prototyping. Reduced manual reconciliation 60% and accelerated resolution time 2x by prototyping rules for Automatic Makegoods, and built automated rate card ingestion to cut rate negotiation time from ~35 hours/week to a few hours.

Built an ML-powered negative margin detection system with data science, improving segmentation and offer optimization to reduce losses 25% and lift revenue 12%. Launched purchase controls with layered rules and cooling-off logic, improved at-risk detection by 30%, reduced manual review workload 50%, and owned A/B testing for promotional offer placement and timing to drive 10% ARPU increase.

Owned end-to-end core marketplace experience for a two-sided B2B2C transportation platform, coordinating two engineering teams and driving roadmap execution. Increased ARR 28% by translating customer interviews and lifecycle data into features, reduced churn by shipping a native fix for operator workaround patterns identified via SQL, and launched data-driven sales automation that improved close r

Managed multi-channel campaigns across Google Marketing Platform and Amazon DSP, growing client revenue 42% and cutting CPA 26%. Improved conversion rates 20% through reporting and analytics models, designed and launched a SaaS product to automate campaign creation (reducing manual work 80%) and led UX and onboarding improvements that increased signups 22%.

Used SQL to extract and analyze high-volume ERP data (SAP, Oracle) for audit teams, then co-led rollout of automated SQL/Tableau audit tools. Improved data accuracy and saved 15+ hours per week per team through audit automation.

Earned a Bachelor of Science in Management Information Systems and Communication.