Roy Rosell

Leads product marketing for B2B SaaS for inventory, manufacturing, and commerce operations. Rebuilt positioning and messaging, lifted AI attach from 42% to 94%, and increased new-feature adoption from 42% to 72%.

Promoted to Senior Director after leading product marketing for B2B SaaS for inventory, manufacturing, and commerce operations. Drove AI product attach from 42% to 94% and improved feature adoption from 42% to 72%.

Led product marketing for VMware Security, building voice-of-customer programs and shifting roadmap to 65% customer evidence. Drove pipeline conversion up 18% in target segments and sourced $3.5M in pipeline from thought leadership.

Built product marketing from zero and led a team of eight. Repositioned load-matching and visibility capabilities, lifting adoption 26% and bookings 15% in 8 months, and increased NPS by 56 points.

Led go-to-market for six fintech launches, contributing to $105M+ in capital raised. Built targeted messaging that supported 25+ enterprise client wins and grew daily active users 125%.

Led go-to-market for seven mobile app launches across an international portfolio of partner brands, growing engagement 25% through lifecycle and content strategy.

Ran segmentation and A/B tests across the registration funnel, growing registrations 177% and improving conversion 25%.

Led audience research and voice-of-customer work informing the FS1/FS2 national network launch, driving 1.6M+ engagements through a national UGC campaign.

Grade: Honors Graduate

MBA, Honors Graduate from Quantic School of Business and Technology.

Grade: President's Scholar

B.S. in International Business & Marketing Management, President's Scholar.

Advanced PMM, CAB, VoC, and Market Research certifications from Product Marketing Alliance.