Jessica Schanzer

Led the Product Marketing team, built go-to-market frameworks, and drove company-wide adoption of Claude to improve workflows.

Owned go-to-market strategy for Marketing Orchestration, led beta-to-GA launch, and mentored junior PMMs.

Led go-to-market for Klaviyo AI and Marketing Automation, launched Klaviyo AI, and managed a Senior PMM.

Managed a $170K P&L and led a seven-member team for a national career development conference, increasing sponsorship revenue by 30% YoY.

Launched Klaviyo Reviews and drove go-to-market for SMS and Mobile Push, including international expansion and competitive intelligence.

Built the Product Marketing function from the ground up, launched SMS Conversations, and equipped sales and CS teams with competitive positioning.

Led go-to-market for omnichannel partnerships, partnered with Facebook on Instagram checkout, and drove adoption of storefront features.

Built sales enablement programs and developed go-to-market plans for new customer acquisition, contributing to a 36% increase in win rate.

Managed communications with technology partners, led monthly webinars, and developed sales enablement resources.

Supported go-to-market plans for SMB product lines, led Spiceworks presence, and conducted market research.

Grade: Magna Cum Laude, GPA: 3.8/4.0

Activities and societies: NCAA All-American Varsity Swimmer

Graduated with a Bachelor of Arts in Psychology, Magna Cum Laude, with a GPA of 3.8/4.0. Also an NCAA All-American Varsity Swimmer.

Grade: GPA: 3.8/4.0

Activities and societies: Choice Blindness Research Fellowship

Study Abroad Research Fellowship with a GPA of 3.8/4.0, focusing on Choice Blindness research.