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Mengran ZhaoMZ
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Mengran Zhao

@mengranzhao

Business development founder at Independent Ventures who co-founded and launched Aura on iOS and built opportunities across AI consumer products.

France
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At Independent Ventures, I’ve built and qualified opportunities across AI consumer products and cross-border projects. I shaped value propositions and commercial approaches, and co-founded and launched Aura on iOS, owning customer discovery, positioning, and early go-to-market while a technical co-founder led development.

At WITH AGENCY, I led strategic client relationships with LVMH, L'Oreal Group, and Pierre Fabre across Europe and Asia. I defined scopes and developed proposals, then led an eight-person multinational team through multi-market delivery and follow-on opportunities.

At EDENRED, I built an enterprise pipeline through cold calling and outbound prospecting, contacting 1,000+ prospects, delivering 40+ pitches, and winning six major clients. I managed the commercial cycle and generated EUR 1.34M+ in sales across CRM, loyalty, and digital solutions.

Experience

Work history, roles, and key accomplishments

Heineken China logoHC

Executive Trainee, Commercial Excellence

Heineken China

Jan 2014 - Jan 2015 (1 year)

Selected for the China management trainee programme; supported BCG-backed route-to-market transformation across approximately 6,000 outlets and ranked among the top three China trainees.

Education

Degrees, certifications, and relevant coursework

HEC Paris logoHP

HEC Paris

MBA, Digital Transformation and Entrepreneurship

2020 - 2021

MBA Program specialized in Digital Transformation and Entrepreneurship at HEC Paris from 2020 to 2021.

HU

Hong Kong Baptist University - UIC

B.B.A., Accounting

2010 - 2014

B.B.A. in Accounting from Hong Kong Baptist University - UIC from 2010 to 2014.

Tech stack

Software and tools used professionally

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