Open to opportunities

Alyssa Fox

@alyssafox

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Proven marketing executive driving revenue through demand generation and product-led positioning.

United States

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What I'm looking for

I seek senior marketing leadership roles where I can align marketing to financial goals, scale teams, drive pipeline and revenue, and partner closely with sales and boards.

I am a results-driven marketing leader with deep experience in B2B, SaaS, and PE-backed environments, known for accelerating revenue through integrated demand generation, differentiated messaging, and partner-led GTM programs. I have transformed partner marketing to drive 30% YoY channel sales growth, built marketing functions from scratch to generate 50% more leads, and led content and product marketing initiatives that reduced costs and sped time-to-market.

As a strategic operator and interim CMO, I partner with executive teams and boards to align marketing with financial goals, boost enterprise value, and scale teams and programs rapidly. I combine a data-driven focus on ROI with strong cross-functional leadership—repeatedly delivering pipeline growth, improved brand equity, and measurable marketing-influenced revenue.

Experience

Work history, roles, and key accomplishments

Senior Vice President, Marketing

The CapStreet Group

Jan 2023 - Jan 2025 (2 years)

Served as interim CMO for CapStreet portfolio companies, leading marketing strategy, team restructuring, and GTM execution to boost enterprise value and drive a 13% increase in deal flow YoY.

Go To Market Strategy Demand Generation Marketing Leadership Stakeholder Management Brand Strategy Agency Management

Global Vice President, Channel Marketing

Alert Logic

Jan 2021 - Jan 2023 (2 years)

Led global partner and channel marketing programs, driving 30% YoY channel sales growth and a 65% marketing-influenced pipeline through partner enablement and joint GTM campaigns with AWS and key MSPs.

Channel Marketing Partner Enablement Demand Generation Sales Enablement Partner Relations ROI Optimization

Senior Director, Partner Marketing

Alert Logic

Jan 2019 - Jan 2021 (2 years)

Directed partner marketing initiatives focused on co-sell support and joint campaigns, contributing to 25% YoY pipeline growth and achieving 125% pipeline attainment in 2021.

Partner Marketing Campaign Management Partner Relationships Budget Management

Director of Marketing

Graylog

Jan 2018 - Jan 2019 (1 year)

Built and scaled marketing function, driving 50% growth in MQLs and supporting 100% YoY bookings growth through revamped digital strategy, SEO, content, and demand generation programs.

Demand Generation SEO Content Strategy Digital Marketing Lead Generation Marketing Operations

Senior Director, Global Content Strategy

Micro Focus

Jan 2017 - Dec 2017 (11 months)

Developed global content strategy and operations, reducing content creation/localization costs by 15% and shortening go-to-market timelines by 20% through process integration and analytics-driven content programs.

Content Strategy Content Operations Localization Content Analytics SEO Process Improvement

Director, Information Development

Micro Focus

Jan 2012 - Dec 2016 (4 years 11 months)

Led global technical content teams, managed a $2.5M budget, and created go-to-market content programs that improved usability and supported product launches and customer adoption.