melanie pere
@melaniepere
Support-savvy email & digital marketing strategist who turns customer insights into higher-converting messaging.
KenyaWhat I'm looking for
I’m Naosha, a support-savvy writer with 3 years of experience in sales, writing, and customer operations. I’m obsessed with how good communication shapes human behavior—whether it’s a thoughtful support message, a clear process doc, or an email that just gets people.
I’ve worked across email marketing strategy, copywriting, and customer journey optimization, turning messy workflows into smooth systems and customer insights into better experiences. My track record includes increasing engagement (up to 200%), optimizing customer journeys, and translating user insights into high-converting messaging.
Across marketing and CRM work, I’ve delivered measurable improvements by building segmentation & personalization, running A/B testing, optimizing flows, and analyzing campaign performance to continuously refine ROI. I’m at my best when I can connect customer behavior to clear lifecycle messaging—from awareness to activation to retention.
Experience
Work history, roles, and key accomplishments
Content & Product Marketing (AI SaaS)
Freelance
Aug 2024 - Present (1 year 11 months)
Created product-led content for onboarding, activation, and feature adoption for an AI SaaS. Translated technical features into clear, conversion-focused messaging aligned to the customer journey stages.
Email & Digital Marketing Strategist
Freelance
Aug 2024 - Present (1 year 11 months)
Led content strategy for LinkedIn and digital platforms, producing 80+ assets to test and refine high-performing messaging. Increased engagement and reactions significantly within 30 days through content positioning and audience targeting.
Copywriter & Webinar Specialist
Freelance
Dec 2023 - Jul 2024 (7 months)
Supported B2B and SaaS-adjacent clients with launch strategies, webinar funnels, and lead-nurture sequences to drive sign-ups and conversions. Produced full-funnel copy informed by A/B testing, customer insights, and funnel analytics.
CRM Specialist
CGS Sacco
Oct 2022 - Nov 2023 (1 year 1 month)
Managed CRM systems and segmentation strategies to improve engagement and follow-up efficiency. Executed targeted HubSpot and Airtable campaigns and used customer behavioral insights to inform retention and lifecycle strategies.
Operations & Communications Assistant
Platinum Limited
Jul 2020 - Aug 2022 (2 years 1 month)
Coordinated internal communications and managed executive-level correspondence across departments. Assisted in preparing performance and financial reports and helped streamline administrative workflows to improve operational efficiency.
Education
Degrees, certifications, and relevant coursework
Unicaf
Degree, Marketing
In-progress marketing degree program at Unicaf.
ALX Africa
Certificate, Virtual Assistant
Earned a Virtual Assistant Certificate through ALX Africa (Sept to Nov 2024).
Kenya Wildlife Service Training Institute
Diploma, Tourism and Hospitality Management
2018 - 2020
Completed a diploma in Tourism and Hospitality Management at Kenya Wildlife Service Training Institute from 2018 to 2020.
HubSpot Academy
Certificate, Client Relationship Management (CRM)
Completed a Client Relationship Management (CRM) Certificate via HubSpot Academy in Nov 2024.
Availability
Location
KenyaAuthorized to work in
Job categories
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