Hilder Kibet

Led cross-functional marketing campaigns across multiple channels, consistently launching on schedule and surpassing performance targets by 4x. Generated a strong SAO pipeline for both Q1 and Q2 2025. Resolved execution bottlenecks by fostering alignment across teams, integrating automation at key campaign stages to boost efficiency and scale output.

Produced web content to drive organic traffic to the website in collaboration with the SEO manager, delivering over 200% organic ranking growth and +50% YoY growth in closed-won deals. Successfully maintained and enhanced website content, implementing over 1k updates and edits across key pages. Spearheaded the integration of AI tools to automate content updates and streamline workflows, resulting

Managed end-to-end production of content for all clients, ensuring quality control through editing, proofreading, and SEO optimization. Hired and managed a team of copywriters, guiding them in crafting impactful narratives tailored for various audiences and brand needs. Drove the content creation lifecycle, from drafting outlines to overseeing content integration into the CMS while managing client

Quality-checked various content types including guest posts, blog posts, GMBs, newsletters, and web content to ensure SEO optimization, error-free delivery, and adherence to client instructions. Uploaded content on client portfolios. Trained writers on guidelines for various niches and platforms.

Provided leadership to guide strategists, copywriters, designers, and coders for the smooth execution of email marketing campaigns for multiple clients. Liaised between clients and internal teams, ensuring effective collaboration. Developed and refined key performance indicators and other measures to evaluate campaign performance, interpreting data to inform better performance in upcoming campaign

Verified and onboarded new users, assisting them in resolving transaction issues. Verified user accounts to ensure adherence to compliance regulations.

Managed the Elitebet Kenya social media pages, creating and publishing content daily. Conceptualized campaigns to push product launches and expansion campaigns online, specifically on Facebook and Twitter. Authored and edited diverse content, ranging from blogs to social media posts, ensuring alignment with brand style and SEO strategies.

Studied mass communication at Multimedia University of Kenya, gaining foundational knowledge in media, communication theories, and practical skills relevant to the field.

Completed secondary education at Sing'ore Girls Secondary School, earning the Kenya Certificate of Secondary Education.