Open to opportunities

Rahab Charity Wawira

@rahabcharitywawira

Message

Driven content writer and marketing specialist with proven SEO expertise.

Kenya

Message

What I'm looking for

I seek a remote-first organization that values creativity, collaboration, and performance insights.

I am a driven and results-oriented Content Writer and Marketing Specialist with over 4 years of experience in developing compelling content strategies and delivering high-impact digital materials across various platforms. My proven ability to drive audience engagement and increase website traffic through data-informed SEO techniques and cohesive brand storytelling has consistently elevated brand recognition for my clients.

Throughout my career, I have successfully managed remote content teams and streamlined editorial workflows, ensuring that all content aligns with brand voice and goals. I have delivered over 500 custom-written articles, achieving significant improvements in client Google rankings and engagement rates. My collaborative approach has allowed me to work with global clients across diverse sectors, producing tailored marketing and blog content that resonates with target audiences.

Experience

Work history, roles, and key accomplishments

Current

Content Writer

Current

Upwork

Sep 2018 - Present (7 years 3 months)

Delivered over 500 custom-written articles, increasing client content engagement rates by 40% through targeted messaging and SEO strategy. Collaborated virtually with global clients to produce tailored marketing and blog content, consistently completing projects on time and exceeding quality expectations.

Content Strategy Digital Marketing Copy Editing Keyword Research Email Marketing Blog Management Brand Development User Engagement

Content Editor

Webranker 2.0

Jun 2021 - Jan 2023 (1 year 7 months)

Boosted newsletter open rates by 38% through compelling subject lines and optimized delivery schedules. Improved organic search traffic by optimizing blog posts with keyword-rich SEO techniques, while maintaining a 98% on-time publication rate and enhancing overall storytelling quality.

Campaign Planning Social Media Copy Market Research User Engagement Landing Pages

Content Writer

Jofra Writers Cafe

Aug 2020 - May 2021 (9 months)

Generated content pieces that contributed to a 20% rise in client website traffic within 6 months. Improved email campaign performance and supported remote collaboration with editorial teams to ensure timely delivery and content quality.

Email Marketing Blog Management Content Strategy User Engagement Market Research Copy Editing Digital Marketing Brand Development

Education

Degrees, certifications, and relevant coursework

Kenyatta University

Bachelor of Commerce, Marketing

2016 - 2020

Pursued a Bachelor of Commerce with a focus on Marketing. Developed skills in content creation, digital marketing strategies, and audience engagement through various projects and coursework.