Open to opportunities

Morgan Sudi

@morgansudi

Message

I’m a conversion-focused copywriter and campaign strategist who builds follow-up systems.

Kenya

Message

What I'm looking for

I’m looking for a role where I own full-funnel campaigns—writing high-converting copy and pairing it with automation that follows up and converts. I want a team that values clear communication, systems thinking, and measurable results.

I’m a copywriter and campaign strategist with a rare combination of creative instinct and structural discipline. I produce conversion-focused copy across email sequences, landing pages, and social media, while managing campaigns end-to-end with the rigour of a trained project manager.

I also bring workflow automation depth, helping clients not just attract leads but build systems that follow up and convert them. From enquiry to appointment, I design connected journeys using Make.com, Airtable, forms, and API integrations.

In my freelance work, I develop campaign strategies from brief to execution—managing timelines, client communication, and asset revisions to meet launch deadlines. I track campaign performance and use data to refine copy and strategy across subsequent campaigns.

I’ve also led teams in academic settings as an Academic Group Leader, coordinating deliverables and facilitating progress through clear communication. Previously, I supported community outreach as a Kenya Red Cross Volunteer Coordinator and delivered structured peer learning as a peer educator—skills that strengthen how I communicate, coordinate, and ship work reliably.

Experience

Work history, roles, and key accomplishments

Current

Freelance Automation Specialist

Current

Independent (Small Businesses)

Jan 2025 - Present (1 year 6 months)

Built automated lead capture and follow-up systems for Nairobi SMEs to improve conversion from enquiry to appointment. Designed Make.com workflows connecting Tally Forms, Airtable, and Gmail, and scoped client requirements into technical deliverables.

Workflow Automation Lead Capture Systems Follow Up Systems Make.Com Airtable Tally Proposal Writing

Current

Copywriter & Campaign Coordinator

Current

Independent (Fitness & Wellness Brands)

Jan 2023 - Present (3 years 6 months)

Produced conversion-focused copy across email sequences, landing pages, and social media for fitness and wellness brands. Developed and managed campaigns end-to-end, tracked performance, and refined copy and strategy based on results.

Conversion Copywriting Landing Pages Social Media Copy Campaign Strategy Content Strategy Campaign Analytics Client Communication Campaign Execution

Academic Group Leader

University of Nairobi

Jan 2022 - Jan 2026 (4 years)

Led team communication across multiple academic projects, ensuring clarity of messaging and direction. Coordinated deliverables, tracked progress, and facilitated team discussions to keep work on schedule.

Project Coordination Project Tracking Stakeholder Management Facilitation

Volunteer Coordinator

Kenya Red Cross

Jan 2022 - Jan 2023 (1 year)

Supported community outreach communications and logistics planning for field programmes. Contributed in a high-responsibility, resource-constrained environment.

Outreach Logistics Planning Program Support