Open to opportunities

Dorcas Waithera

@dorcaswaithera

Message

Versatile copywriter passionate about crafting words that convert.

Kenya

Message

What I'm looking for

I seek opportunities that allow me to create impactful content and collaborate with creative teams.

I am a versatile and detail-driven copywriter with a passion for crafting words that convert. My experience spans writing for websites, ads, and email campaigns, allowing me to adapt tone and style for different audiences effectively. I am committed to producing clear, persuasive, and results-focused copy that helps brands grow.

As a freelance copywriter since 2020, I have delivered high-converting ad copy for startups and small businesses, produced blog content that ranks on the first page of Google for target keywords, and created email campaigns with above-average open and click-through rates. My work as a content writer has involved writing engaging product descriptions that boost sales conversion rates and developing a brand tone guide to unify messaging across platforms.

Experience

Work history, roles, and key accomplishments

Current

Content Writer

Current

Self-Employed

Jan 2022 - Present (3 years 7 months)

Wrote engaging product descriptions that boosted sales conversion rates. Developed a brand tone guide to unify messaging across platforms. Collaborated with designers and marketers to launch integrated campaigns.

Product Descriptions Content Strategy Collaboration Google Docs Microsoft Word

Current

Freelance Copywriter

Current

Self-Employed

Jan 2020 - Present (5 years 7 months)

Delivered high-converting ad copy for startups and small businesses. Produced blog content that ranked on the first page of Google for target keywords. Created email campaigns with above-average open and click-through rates.

Email Marketing Google Ads Meta Ads LinkedIn Ads SEMrush Ahrefs

Education

Degrees, certifications, and relevant coursework

The Copywriting School by Copyhackers

Certification, Conversion Copywriting

Completed a certification in conversion copywriting, focusing on strategies to create compelling and effective copy that drives user action and achieves business objectives. Gained expertise in various copywriting techniques and best practices.

HubSpot Academy

Certification, Content Marketing

Obtained a certification in content marketing, covering comprehensive strategies for creating, distributing, and promoting valuable content. Learned to develop content plans, optimize for SEO, and measure content performance.

Coursera (University of California, Davis)

Certification, Content Marketing Strategy

Completed a course on the strategy of content marketing, provided by the University of California, Davis through Coursera. Focused on developing effective content strategies to engage audiences and achieve marketing goals.