At Digital Rocket, I build and optimize ecommerce lifecycle campaigns and flows, including welcome, abandoned cart, post-purchase, replenishment, re-engagement, and upsell journeys.
I develop audience segments and campaign messaging, then test subject lines, offers, and calls to action. One optimized seasonal campaign achieved a 55.36% open rate and a 1.33% click rate, contributing to increased campaign revenue.
At The Rentalz Company LLC, I supported email marketing and content initiatives across the customer lifecycle. I also prepared email creatives and coordinated campaign calendars, quality checks, and workflows using tools including Klaviyo, Figma, Canva, and ClickUp.
