Open to opportunities

sean njuguna

@seannjuguna

Message

Creative copywriter and digital marketer driving audience engagement and conversion through strategic storytelling.

Kenya

Message

What I'm looking for

I seek roles that let me lead audience-driven creative campaigns, collaborate cross-functionally, and measure impact—preferably at growth-focused agencies or brands.

I am a creative copywriter and digital marketer with experience across agencies and in-house teams, specializing in social, email, SEO, and paid campaigns. I have driven measurable results — increasing social engagement 40% in three months, improving landing page conversions by 25%, generating over 1 million monthly email impressions, and developing an award-winning awareness campaign.

I collaborate closely with art directors, strategists, and cross-functional teams to craft audience-led messaging, scripts for TVC and radio, and platform-specific copy. I approach projects with data-informed audience analysis and a focus on persuasive brand messaging that converts and builds long-term brand affinity.

Experience

Work history, roles, and key accomplishments

Current

Creative Copywriter

Current

Dentsu Kenya

Nov 2024 - Present (1 year 7 months)

Developed multi-platform copy and supported scripts for TV, radio, influencer and digital content while conducting audience analysis to refine brand tone and messaging.

Copywriting Content Strategy Social Media SEO Campaign Strategy Collaboration

Creative Copywriter

Digital Tailor Agency

Mar 2022 - Nov 2024 (2 years 8 months)

Created copy across social, web, blogs and landing pages and collaborated with art directors and strategists to develop creative concepts and scripts informed by audience research.

Copywriting Content Strategy Audience Research Social Media Brand Tone Collaboration Digital Marketing

Creative Copywriter

Social Meds Digital

Nov 2021 - Mar 2022 (4 months)

Produced platform-specific copy and supported development of TVC, radio and influencer scripts while conducting audience research to guide messaging.

Copywriting Social Media Audience Research Content Creation Collaboration

Digital Marketing Executive

Ragen Capital Ltd

Sep 2018 - Jan 2021 (2 years 4 months)

Executed digital marketing campaigns across SEO, SEM, email and social channels, optimized paid advertising to improve ROI and improved organic traffic through keyword research.

SEO SEM Google Ads Facebook Ads Email Marketing Keyword Research Google Analytics performance reporting

Account Executive

OGA Ltd

Feb 2018 - Jun 2019 (1 year 4 months)

Managed client relationships and day-to-day communication, developed proposals and presentations, and coordinated internal creative, media and digital teams to deliver campaigns on budget.

Client Management Account Management Proposal Development Campaign Delivery Communication Project Coordination

Digital Marketing Specialist

Syinix Electronics

Jan 2021 - Present (5 years 5 months)

Planned and executed SEO, SEM, email and social campaigns, managed Google and Facebook Ads to maximize ROI, and analysed performance using Google Analytics and Data Studio.

SEO SEM Google Ads Facebook Ads Email Marketing Google Analytics Data Studio Campaign Optimization