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Caroline Munene

@carolinemunene

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Results-oriented marketing specialist driving CRM-led growth and digital engagement.

Kenya

Message

What I'm looking for

I seek a collaborative, mission-driven role where I can lead CRM-driven campaigns, optimize digital performance, and grow within a team-focused marketing function.

I am a results-oriented marketing specialist with over five years' experience launching high-visibility digital campaigns, managing CRM platforms, and producing compelling content and graphics that elevate brand recognition and lead generation.

I combine creativity, technical acumen, and strong organizational skills to coordinate cross-functional teams and external partners, implementing data-driven strategies using tools like Zoho CRM, HubSpot, Mailchimp, Google Analytics, and SEMrush.

My work has delivered measurable outcomes — including improved sales pipeline efficiency, higher web traffic, and exceeded fundraising targets — and I bring a calm, detail-oriented, and collaborative approach to marketing operations and campaign execution.

Experience

Work history, roles, and key accomplishments

Director of Communications

Protect A Girl's Image Organization

Jul 2024 - Aug 2025 (1 year 1 month)

Served as Director of Communications and Executive Assistant in a hybrid capacity, organizing virtual events and managing executive communications to sustain visibility and donor relations.

Executive Support Donor Reporting Social Media Event Management Crisis Communications Content Strategy Stakeholder Management

Marketing Assistant & Executive CRM Administrator

Mezy Mortgages Group of Companies

Mar 2023 - May 2024 (1 year 2 months)

Managed Zoho CRM workflows and marketing operations, improving sales pipeline efficiency by 40% and increasing web traffic by 25% through analytics-driven optimizations.

Zoho CRM Administration Email Marketing Google Analytics Campaign Management Content Writing Webinar Promotion Data Management

Social Media Manager

Becor Designs

Jul 2019 - Dec 2022 (3 years 5 months)

Managed multi-client social media accounts and content strategies that increased engagement through visual content and data-driven scheduling.

Social Media Management Content Creation Client Services Analytics Scheduling Campaign Optimization Brand Voice Reporting

Director of Communications

Protect A Girl's Image Organization

Aug 2019 - Dec 2021 (2 years 4 months)

Led communications and philanthropy functions, creating targeted social content and donor materials that increased fundraising donations by 30% and improved stakeholder engagement.

Communications Strategy Crisis Communications Social Media Content Creation Fundraising PR

Assistant Sustainability & Publicity Officer

Lifebloom Services International

Apr 2021 - Jun 2021 (2 months)

Supported program and publicity functions, prepared grant proposals and coordinated partner communications and crowdfunding efforts to bolster project visibility.

Project Coordination Crowdfunding Multimedia Coordination Reporting