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AW@allyward
Accomplished director specializing in event marketing and brand strategy.
United StatesI am an accomplished and value-driven leader with a proven track record in governing global events and conferences to enhance brand awareness and foster lead engagements. My expertise lies in developing dynamic marketing campaigns and utilizing a unique blend of design thinking and modern technology to create impactful promotional strategies. I am recognized for my exceptional drive and work ethic, which have enabled me to successfully manage full project life cycles and optimize resource allocation.
Throughout my career, I have led teams of up to 60 event management professionals, overseeing significant budgets and ensuring the successful execution of high-profile events. My strategic approach has resulted in increased visibility and engagement for brands, as demonstrated by my work with Storable and Clearview AI. I am passionate about fostering top-performing teams and cultivating a culture of creativity and transparency, which I believe are essential for driving innovation and achieving business objectives.
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Work history, roles, and key accomplishments
Storable
Jan 2023 - Apr 2024 (1 year 3 months)
Led a team of 60 event management professionals, managing P&L for performance goals and overseeing logistics for conferences. Developed outreach initiatives to enhance customer engagement and visibility at trade shows, while maintaining client relationships through effective event strategies.
Clearview AI
Jan 2022 - Feb 2022 (1 month)
Maximized attendance and engagement at trade shows, managing a $500K budget and executing event marketing plans. Collaborated with sales leadership to align event goals and developed grassroots-level road shows to demonstrate product capabilities.
NSI-MI Technologies
Jan 2018 - Feb 2020 (2 years 1 month)
Headed marketing functions, enhancing social media presence and executing over 25 trade shows. Improved process efficiencies and developed engaging content to boost brand visibility and audience reach.
LexisNexis Risk Solutions
Jan 2017 - Jan 2018 (1 year)
Coordinated marketing initiatives to increase brand awareness through digital marketing and social media. Supported global marketing meetings and ensured seamless execution of marketing-related activities.
Degrees, certifications, and relevant coursework
KUMaster of Business Administration, Business Administration
KUBachelor of Business Administration, Marketing
Software and tools used professionally
United StatesYou can contact Ally and 90k+ other talented remote workers on Himalayas.
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