Open to opportunities

Ally Ward

@allyward

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Accomplished director specializing in event marketing and brand strategy.

United States

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What I'm looking for

I am looking for a role that fosters creativity, encourages professional growth, and allows me to lead impactful marketing initiatives.

I am an accomplished and value-driven leader with a proven track record in governing global events and conferences to enhance brand awareness and foster lead engagements. My expertise lies in developing dynamic marketing campaigns and utilizing a unique blend of design thinking and modern technology to create impactful promotional strategies. I am recognized for my exceptional drive and work ethic, which have enabled me to successfully manage full project life cycles and optimize resource allocation.

Throughout my career, I have led teams of up to 60 event management professionals, overseeing significant budgets and ensuring the successful execution of high-profile events. My strategic approach has resulted in increased visibility and engagement for brands, as demonstrated by my work with Storable and Clearview AI. I am passionate about fostering top-performing teams and cultivating a culture of creativity and transparency, which I believe are essential for driving innovation and achieving business objectives.

Experience

Work history, roles, and key accomplishments

Current

Events Marketing Manager

Current

Storable

Jan 2023 - Apr 2024 (1 year 3 months)

Led a team of 60 event management professionals, managing P&L for performance goals and overseeing logistics for conferences. Developed outreach initiatives to enhance customer engagement and visibility at trade shows, while maintaining client relationships through effective event strategies.

Event Management Team Leadership Client Engagement Budgeting Vendor Management Salesforce HubSpot Data Analytics

Events Marketing Manager

Clearview AI

Jan 2022 - Feb 2022 (1 month)

Maximized attendance and engagement at trade shows, managing a $500K budget and executing event marketing plans. Collaborated with sales leadership to align event goals and developed grassroots-level road shows to demonstrate product capabilities.

Event Marketing Budget Management Team Leadership Content Development CRM Management ROI Analysis Strategic Planning Negotiation

Marketing Specialist

NSI-MI Technologies

Jan 2018 - Feb 2020 (2 years 1 month)

Headed marketing functions, enhancing social media presence and executing over 25 trade shows. Improved process efficiencies and developed engaging content to boost brand visibility and audience reach.

Social Media Management Event Planning Content Development Process Improvement Marketing Strategy CRM Brand Awareness Team Collaboration Advertising

Marketing Associate

LexisNexis Risk Solutions

Jan 2017 - Jan 2018 (1 year)

Coordinated marketing initiatives to increase brand awareness through digital marketing and social media. Supported global marketing meetings and ensured seamless execution of marketing-related activities.