Open to opportunities

Kelsey Preston

@kelseypreston

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Head of Field Marketing, Events & ABM @ You.com | White-Glove B2B Experiences | Pipeline & Revenue Growth

United States

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What I'm looking for

I’m looking to build or scale global field marketing and ABM programs that partner deeply with executives and Sales/RevOps—turning events and executive engagement into measurable pipeline, revenue, and ROI.

I’m a strategic B2B marketing leader with 10+ years of experience building and scaling field marketing, executive engagement, and account-based marketing organizations across AI, SaaS, and healthcare technology. I’m repeatedly recruited to build marketing functions during transformational growth—from scaling Klaviyo through IPO to building organizations from the ground up at Machinify and You.com.

I partner with executive leadership, Sales, RevOps, Product Marketing, Customer Success, and Partnerships to translate marketing investments into measurable pipeline, revenue, and executive relationships. I’ve built three field marketing and executive engagement organizations from the ground up, and I own a $2M global marketing budget spanning North America, EMEA and APAC.

My work drives clear business impact: I negotiated and manage a $1.5M San Francisco 49ers executive partnership, influencing $700K ARR with an 8x ROI, and generated 1,100+ MQLs and 400 sales opportunities (~40% conversion). I lead a team of 6 marketers and 5+ agency partners while supporting 51 Tier 1 enterprise accounts—and I build the attribution frameworks to prove executive engagement’s pipeline and ROI.

Experience

Work history, roles, and key accomplishments

Current

Head of Field Marketing, ABM & Events

Current

You.com

Sep 2025 - Present (10 months)

Recruited to establish You.com's global Field Marketing, ABM & Events organization from the ground up. Owns a $2M global marketing budget and oversees executive engagement, events, and enterprise account marketing, including a 49ers executive partnership driving $700K ARR and 8x ROI.

Field Marketing ABM Events Enterprise Marketing Budget Management Conferences Customer Advisory Boards Sponsorship Management

Senior Events Marketing Manager

Machinify

Aug 2024 - Sep 2025 (1 year 1 month)

Built the company’s event marketing organization during rapid growth, including healthcare field marketing from scratch. Expanded the strategic events portfolio from ~5 to 19 programs and influenced 30% of marketing-sourced pipeline.

Events Marketing Field Marketing Program Management

Senior Field Marketing Manager

Fountain

Sep 2023 - Aug 2024 (11 months)

Joined to establish regional field marketing across North America and EMEA. Influenced $1.2M+ pipeline by scaling a 45-event portfolio and building repeatable event-to-pipeline reporting.

Field Marketing Events

Senior Account Based Marketing Manager

Klaviyo

Dec 2019 - Sep 2023 (3 years 9 months)

Helped scale Klaviyo through IPO while progressing through multiple roles to Senior Account Based Marketing Manager, Events. Managed $3.5M+ annual budget, delivered 5x ROI, and led enterprise ABM event strategy.

Account Based Marketing (ABM)Event Strategy Events Marketing Budget Management ROI Optimization