Open to opportunities

Meera Varu

@meeravaru

Message

I build full-funnel B2B SaaS growth engines spanning product marketing, GTM, demand generation, and lifecycle.

India

Message

What I'm looking for

I'm looking to build and scale full-funnel GTM and demand-generation programs for technical B2B SaaS products, turning complex AI, cybersecurity, cloud, and SaaS capabilities into positioning, campaigns, and revenue outcomes.

At DataBahn, I’m building the full-funnel marketing function for an AI-powered enterprise cybersecurity SaaS company, translating security data management, observability, and AI/SOC readiness into buyer-ready GTM programs.

I’ve grown a marketable email audience from 50 to 13,000+, built 80+ HubSpot lifecycle and ABM workflows, rebuilt the website to more than double traffic to about 13K monthly visits, and supported $1.78M in event pipeline across APJ/ANZ.

Previously, I led content, product communications, partner enablement, and customer advocacy for Microsoft 365, Copilot, Teams, and Azure at HSV Digital. I also work with startups and agencies on demand engines, positioning, content, outbound, and conversion programs, including a Flowtrix program that generated $42K in 1.5 months.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

DataBahn

Feb 2025 - Present (1 year 7 months)

Building the full-funnel marketing function from 0 to 1 for an AI-powered enterprise cybersecurity SaaS company. Owns go-to-market strategy, demand generation, lifecycle, content, social, CRM, website, sales enablement, field marketing, and partner programs.