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Jaya Kumari

@jayakumari2

Digital marketing and AI SEO lead at Brillio Technologies, improving organic visibility and conversions through enterprise AEO and GEO.

India

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At Brillio Technologies, I lead digital marketing and AI SEO programs for enterprise eCommerce brands and Compass real estate platforms. My work across AEO, GEO, and AI search optimization delivered 20% quarter-over-quarter organic visibility growth and 12% higher conversion rates.

I established global SEO governance standards across EMEA, the US, and APAC, and worked with cross-functional Agile teams on enterprise SEO and digital transformation initiatives. Earlier, at Global Advanced Technology LLC, I supported omnichannel marketing and digital commerce projects, improving lead generation by 10% and D2C commerce conversions by 15%.

Experience

Work history, roles, and key accomplishments

Current

Lead - Digital Marketing & AI SEO

Current

Brillio Technologies

Aug 2023 - Present (3 years 1 month)

Spearheaded enterprise AI SEO transformation programs for Fortune 500 eCommerce brands, driving organic growth and AI search visibility. Directed AEO, GEO, and AI search optimization strategies, delivering 20% QoQ organic visibility growth and 12% higher conversion rates.

Digital Marketing Specialist

Hexad Infosoft Pvt. Ltd.

Dec 2022 - Jul 2023 (7 months)

Formulated complete digital marketing strategy for a UK-based SaaS start-up. Delivered SEO, social media, and content strategy initiatives for in-house B2B websites, enhancing technical performance and keyword ranking stability.

SEO Social Media Marketing Content Strategy AI Integrated Keyword Research Quora Medium Google my business Local SEO Figma Canva

Digital Marketing Manager

Global Advanced Technology LLC

Dec 2018 - Mar 2022 (3 years 3 months)

Spearheaded digital transformation and omnichannel marketing for clients including Daleel Petroleum, Ajmal Perfumes, and My Flowers n Gifts. Improved lead generation by 10% through localized SEO and boosted D2C commerce conversions by 15% through AI-driven campaign management.

Digital Transformation Omni Channel Marketing SEO SEM Google Ads Facebook Ads Google Analytics Google Data Studio SEMrush RYTE Excel Mobile Application Developer Project Management

Digital Marketing Executive – SEO, ASO, Paid Campaigns, SMM

Biz4Solutions Pvt. Ltd.

Jun 2017 - Sep 2018 (1 year 3 months)

Researched and created App Store Optimization (ASO) strategy to improve app visibility for USA-based clients. Developed SEO optimization strategies that increased search engine result rankings for offshore clients.

ASO SEO Keyword Research Website audits SMM Google Ads Twitter Ads Google Analytics Web Master SEMrush SEOptimizer KWFinder SpyFu Zoho Social Publer

Digital Marketing Manager – SMM & Website Restructuring

N A Digitals Pvt. Ltd.

Jun 2016 - May 2017 (11 months)

Conducted keyword research and analysis using Google Keyword Planner, guiding content writers on rich-content creation. Built lead capture strategies via A/B testing, landing page restructuring, and CTA optimization.

Keyword Research Google Keyword Planner A B Testing Landing Page Optimization Call To Action Optimization Social Media Marketing Facebook Ads SEO Content Writing Proofreading

Assistant Executive

International Traceability Systems Ltd. (ITS)

Aug 2014 - Feb 2015 (6 months)

Provided research, reporting, and information management support to company president and executive staff. Planned and coordinated agriculture-based training events, increasing new member enrollment.

Research Reporting Information Management Event Planning Presentation Skills

Relationship Manager

Indiabulls Ltd.

Feb 2013 - Jul 2013 (5 months)

Handled lead generation and onboarding through calls and emails, supporting initial client acquisition efforts. Assisted with client queries, retention, and basic account support to ensure smooth customer experience.

Lead Generation Client Onboarding Customer Support Retention

Executive

The Indians Ltd.

Dec 2010 - Jul 2011 (7 months)

Supported marketing operations through campaign execution, market research, content coordination, and performance tracking to drive brand awareness and engagement.

Campaign Execution Market Research Content Coordination Performance Monitoring