Looking for a job

Payal Rathore

@payalrathore1

Message

I build revenue-focused SEO, paid acquisition, and AI search growth strategies.

India

Message

What I'm looking for

I'm looking to lead revenue-focused growth across SEO, paid acquisition, content, conversion optimization, and AI search, partnering closely with leadership and cross-functional web, content, and media teams.

I’m a Marketing Manager with 6+ years of experience across digital marketing, organic growth, performance marketing, paid advertising, content strategy, marketing analytics, PR, and brand positioning.

In my current Marketing Manager role, I oversee multi-channel marketing initiatives across multiple business websites, working across SEO, Google/Meta/LinkedIn/YouTube advertising, content, social media, PR, analytics, and conversion optimization. I also lead and collaborate with cross-functional teams to execute campaigns, improve workflows, and connect marketing activity with measurable business outcomes.

My strongest expertise is in SEO and organic growth, complemented by broader digital marketing capabilities. I have hands-on experience with GA4, Google Search Console, Google Ads, Meta Ads, LinkedIn Ads, YouTube, marketing automation, CRM platforms, structured data/schema, technical SEO, AI/LLM visibility, and marketing reporting.

I enjoy combining data, technology, and creative strategy to identify growth opportunities, improve marketing efficiency, and build scalable marketing processes. I’m currently looking for Marketing Manager / Senior Marketing Manager opportunities with globally recognized companies where I can take ownership of multi-channel marketing strategy, team leadership, and measurable business growth.

Experience

Work history, roles, and key accomplishments

Marketing Manager

National Search Group, Inc. USA

Nov 2023 - Sep 2026 (2 years 10 months)

Owned overall SEO and organic acquisition strategy across a 5-site multi-brand staffing portfolio, managing technical, content, and off-page initiatives. Spearheaded website redesigns and led cross-functional teams to align SEO roadmaps with business goals.

SEO Team Lead

Clixlogix Technologies Pvt Ltd

Oct 2022 - Nov 2023 (1 year 1 month)

Led a team of SEO specialists, technical analysts, and content creators managing organic growth strategies for 8-10 US B2B and B2C client accounts. Executed technical SEO audits, site architecture restructuring, and schema markup deployments.

SEO Technical SEO SEO Audits Site Architecture Schema Markup Client Management Team Leadership ROI Reporting Social Media Strategy

Senior Digital Marketing Executive

Mind Mingles

Dec 2021 - Oct 2022 (10 months)

Managed a team of marketing specialists and content writers executing digital acquisition campaigns across 12 publishing assets and 4 client accounts. Oversaw blogger outreach and guest posting workflows, and managed Google Ads and Meta ad campaigns.

Digital Marketing Google Ads Meta Ads Social Media Marketing Blogger Outreach Guest Posting Link Building UX collaboration Landing Page Optimization

Education

Degrees, certifications, and relevant coursework

MICA

Advanced Digital Marketing Certification, Digital Marketing

2023 - 2024

Grade: 94.29 Percentile

Completed an Advanced Digital Marketing Certification with specializations in Marketing Analytics and Marketing Communication & PR, achieving a 94.29 percentile.