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Sanath bhat

@sanathbhat

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Growth Marketing Manager specializing in SEO, performance marketing, and data-driven full-funnel growth.

India

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What I'm looking for

I seek a growth-focused role where I can lead SEO and performance campaigns, use data-driven experimentation, and scale acquisition in cross-functional teams.

I am a results-driven Growth Marketing professional with 6+ years of experience across SEO strategy, performance marketing, content operations, and experimentation. I focus on measurable business impact and sustainable user acquisition.

At EXIN Holding B.V., I architected global SEO strategies that improved site health scores from 50 to 80 and delivered a 10x increase in organic lead generation, while centralizing performance reporting with Looker Studio.

I have scaled user bases from 0 to 8,000+ in under six months, achieved 50% organic traffic growth, and lifted email open rates through systematic A/B testing. I blend technical SEO, analytics (GA4, Looker Studio, Microsoft Clarity) and automation to drive ROI.

I bring a cross-functional approach—aligning product, sales and content—to optimize funnels, reduce friction, and convert high-quality leads. I thrive in roles that demand both strategic vision and hands-on execution.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Manager

Current

EXIN Holding B.V.

Nov 2024 - Present (1 year 4 months)

Architected and led a global SEO strategy across international certification portfolios, improving site health scores from 50 to 80 and driving a 10x increase in organic lead generation; built Looker Studio dashboards to surface real-time marketing ROI across EMEA and APAC.

SEO Strategy Technical SEO Looker Studio GA4 Content Strategy International SEO Performance Marketing Dashboarding

Growth Marketing Specialist

Adaptive Marketing Solutions

Aug 2023 - Nov 2024 (1 year 3 months)

Led website revamp and SEO optimization that grew organic traffic 50% in 6 months and scaled a B2C user base from 0 to 8,000+ through integrated SEO, content, social and paid efforts, while lifting qualified B2B leads by 20%.

SEO Content Marketing GA4 SEM Social Media A B Testing Email Marketing Lead Generation

Key Accounts Manager

Eduvanz

Apr 2022 - Aug 2023 (1 year 4 months)

Nurtured and scaled key account partnerships to achieve a 50% sales increase, streamlined customer journey to 1-hour loan processing, and improved SEO/UX to reduce bounce rate 27% while driving 50%+ of leads organically.

Account Management ABM SEO UX Optimization Lead Nurturing Sales Operations CRM Stakeholder Management

Business Development Associate

BYJU'S

Jan 2020 - Jun 2021 (1 year 5 months)

Generated 20+ warm leads weekly via cold outreach with a 75% conversion to sales and managed cross-functional relationships across sales, finance, and customer success to close new and existing client deals.

Lead Generation Cold Calling CRM Client Relationship Management Sales Operations

Home Loan Deputy Manager

ICICI Bank Ltd.

Jan 2019 - Sep 2019 (8 months)

Improved operations and cost controls to enhance loan processing efficiency, reducing turnaround time for home loans and LAP logins by 10% and improving related operational metrics by 20%.

Loan Processing Process Improvement Risk Assessment

Education

Degrees, certifications, and relevant coursework

Ramaiah University of Applied Sciences

Master of Business Administration, Marketing

2016 - 2018

Completed an MBA in Marketing with coursework and projects focused on marketing strategy, analytics, and digital marketing from June 2016 to October 2018.