Open to opportunities

Abhinav Raina

@abhinavraina

Message

I scale revenue with integrated technical SEO and Google Ads, focusing on ROAS and CPA.

India

Message

What I'm looking for

I’m looking for a growth-focused role where I can lead full-funnel SEO + paid media, push GEO/AEO and technical SEO (JSON-LD, Core Web Vitals), and deliver measurable ROAS/CPA improvements with strategic ownership.

I’m a strategic digital marketing leader with over 12 years of experience driving revenue through integrated SEO and Google Ads strategies. I specialize in scaling brands by combining deep technical SEO—including advanced JSON-LD schema and entity-based optimization—with high-performance paid media management.

I’ve managed monthly Google Ads budgets ranging from $1k to $60k for diverse global clients, consistently maximizing ROAS and implementing aggressive CPA reduction. I lead full-funnel growth through technical site audits, Conversion Rate Optimization, Core Web Vitals improvements, and performance-focused campaigns (including Performance Max Optimization), while also staying ahead of the search landscape with Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).

Experience

Work history, roles, and key accomplishments

Current

Sr. Digital Marketing Manager

Current

HNR Tech

Mar 2022 - Present (4 years 3 months)

Led integrated SEO and SEM strategies for global clients, managing monthly Google Ads budgets of $1k–$60k to improve CTR/CPC/CPA and increase overall ROAS. Drove technical SEO audits with JSON-LD schema, entity-based optimization, and Core Web Vitals improvements, plus Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).

Google Ads Technical SEO Google Core Web Vitals ROAS Generative Engine Optimization (GEO)

Sr. Digital Marketing Analyst

Marlabs

Jan 2021 - Feb 2022 (1 year 1 month)

Served as digital marketing lead for West Pharmaceuticals, managing enterprise-level campaigns and stakeholder reporting. Optimized multi-channel Google Ads and LinkedIn Ads to drive B2B lead generation and brand authority using performance analytics to pivot strategies in real time.

Google Ads LinkedIn Ads Lead Generation performance reporting Stakeholder Management Enterprise Client Management Conversion Rate Optimization

Senior SEO Analyst

HopeStone

Feb 2019 - Jan 2021 (1 year 11 months)

Managed a team of SEO executives while delivering high-value individual SEO and digital marketing projects. Built performance dashboards to communicate organic growth and milestones to stakeholders and supported ongoing optimization work.

On Page SEO Off Page SEO Performance Dashboards SEO Optimization Organic Growth Project Management Conversion Rate Optimization

Digital Marketing Analyst

Clerisy Solutions

Nov 2017 - Jan 2019 (1 year 2 months)

Directed 360° digital marketing across Google Ads, on-page/off-page SEO, and social media management. Acted as primary client point of contact and coordinated internal teams to meet monthly deliverables.

Google Ads Management On Page SEO Off Page SEO Social Media Management Client Communication Performance Tracking Campaign Management Team Coordination

Senior SEO Executive

Mind Roots

Sep 2015 - Mar 2017 (1 year 6 months)

Specialized in technical on-page audits, site architecture, and content optimization to improve keyword rankings. Transitioned into ownership of independent projects, maintaining quality control while supporting consistent organic traffic growth.

Technical SEO Keyword Ranking On Page Optimization Quality Control

SEO Executive

Netsterz Infotech

Dec 2014 - Sep 2015 (9 months)

Executed foundational on-page and off-page SEO activities, including backlink analysis and metadata optimization. Supported early SEO initiatives to build keyword visibility and organic discovery.

On Page SEO Off Page SEO Backlinks SEO Optimization Organic SEO Execution Content Metadata Search Engine Marketing