At Bloom, I lead integrated omnichannel marketing strategies for enterprise e-commerce and retail clients, connecting paid media, analytics, and traditional channels to revenue growth.
I manage more than $12M in annual media investments across Meta, Google, LinkedIn, programmatic, CTV, retail media, and traditional channels. I turn performance data into executive business reviews, forecasts, roadmaps, and investment recommendations that support acquisition, retention, and profitability.
Previously, I developed paid social, digital media, SEM, and 360 media strategies at Bloom, Starcom Mediavest Group (Publicis), and Marketel McCann Erikson for brands including Air Canada, Procter & Gamble, L'Oréal, Garage & Dynamite, Structube, Bouclair, and Mobilia.
I've spent 20+ years bringing account management, creative, SEO, CRO, analytics, and social teams together around integrated marketing outcomes. I also mentor junior team members and evaluate emerging technologies and AI-assisted workflows to improve marketing performance.
